Although household income softened for China’s foodservice consumers, year-end celebrations are increasing their expectations to dine out and the potential to purchase luxury goods. But with fewer consumers willing to increase spend across most categories, it’s critical to make the most of every opportunity. This month’s China Consumer Sentiment Study highlights November performance and reveals the top IPs across China and Japan to help you choose the right one for partnerships and promotions.

Highlights:

• Household income net growth moderated while unemployment remained stable

• Consumer expectations to dine out slightly increased

• Home cooking was the only category consumers expect to increase spending, though luxury goods may receive a slight boost

• Classic IPs dominate in Japan, while new movies are stronger in China