SOLUTION

Complete Market

An unrivaled view of the truth.

Track and diagnose sales performance with the most comprehensive measurement of in-store and online sales.

Track 26 industries and 2,000 categories

Access market truth, with industry-leading POS data

Measure market size, share, and trend over time

Uncover the most granular insights to uncover true growth opportunities

Join more than 7,000 clients and partners worldwide

Why Circana

Track

We track 26 industries and more than 2,000 categories to provide a more complete view of the market. No other company provides a more granular view of what’s selling at retail, across as many industries.

Integrate

We integrate our market measurement, consumer insights, and activation in Liquid Data®, a single, easy-to-use platform. Bolster your supplier collaboration and fuel your optimized innovation, assortment, price, and promotion decisions in one place to improve ROI.

Optimize

With our data, analytics, and technology, it’s easier than ever for you to access the right market insights including digital with retailer, fulfillment type and delivery service granularity. Maximize in-store and online growth opportunities, uncover competitive gaps, and optimize digital shelf performance.

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Featured Products

MULO+

This next-generation, next-level market measurement offering gives you unprecedented visibility into all the core CPG channels where today’s consumers shop. Grounded overwhelmingly in comprehensive CPG POS data, it includes all leading retailers across the food, drug, mass, club, dollar, and military channels.