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We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
NCSolutions (NCS) has joined Circana!
With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more
With Circana, You Can.
Resources
SOLUTION
Complete Market
An unrivaled view of the truth.
Track and diagnose sales performance with the most comprehensive measurement of in-store and online sales.
Access market truth with industry-leading, census-based POS data
Measure market size and share across 26 industries and 2,000 categories
Navigate market complexity with clear channel splits aligned to the largest POS truth set
Decompose sources of growth, including e-commerce, at the account level
Join more than 7,000 clients and partners worldwide
Why Circana
Deeper Insights
Gain a competitive edge with comprehensive omnichannel coverage across all major e-commerce and brick-and-mortar retailers. Using 91% of CPG dollars sourced from census POS—the closest thing to complete market truth available today—you can make informed decisions and navigate the complexities of omnichannel data.
Simplified Ways of Working
Unlock greater clarity and confidence in your omnichannel strategy with a solution that automatically delivers deduplicated and additive channel views built on a robust, POS-based foundation, all in one place. This streamlined functionality enables more efficient and effective channel analysis.
Enhanced Clarity
Achieve deeper market understanding and discover a more prescriptive path to ROI with comprehensive market insights, delivered in custom views, tailored to your needs. Benefit from uniform data granularity and the ability to load custom attributes and hierarchies, empowering you to strategize more effectively.
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Featured Products
This next-generation, next-level market measurement geography gives you unprecedented visibility into all the core CPG channels where today’s consumers shop. Grounded overwhelmingly in comprehensive CPG POS data, the largest POS truthset includes all leading retailers across the food, drug, mass, club, dollar, and military channels.
Featured Enhancements
MULO+ Channel Splits
Complete Market offers the most comprehensive measurement of in-store and online sales, including fulfillment type breaks rooted in Circana’s census-based POS, across CPG categories. Simplify how omnichannel performance is measured and deliver complete, deduplicated, and additive retailer-based omnichannel insights to unlock strategic decisions that drive growth.
Enhanced E-commerce Capabilities
In addition to leveraging POS and EPOS data from key retailers, view account level details from best alternative data sources to pinpoint unique growth opportunities and benchmark performance. With the introduction of item level receipt-based e-commerce insights in the same instance as POS and EPOS data, unlock data views that are most important to you through custom hierarchies.
Digital Shelf
Digital Shelf enables CPG clients to move from insights to activation by leveraging retailer direct item-level POS/EPOS data linked to the best available sources of digital causal metrics into a single user platform. Metrics are aligned to standardized dimension selections to enhance productivity
Client Testimonials
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