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Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Make better strategic decisions.

NCSolutions (NCS) has joined Circana!

With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more

With Circana, You Can.

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

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SOLUTION

Complete Market

An unrivaled view of the truth.

Track and diagnose sales performance with the most comprehensive measurement of in-store and online sales.

Access market truth with industry-leading, census-based POS data

Measure market size and share across 26 industries and 2,000 categories

Navigate market complexity with clear channel splits aligned to the largest POS truth set

Decompose sources of growth, including e-commerce, at the account level

Join more than 7,000 clients and partners worldwide

Why Circana

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Deeper Insights

Gain a competitive edge with comprehensive omnichannel coverage across all major e-commerce and brick-and-mortar retailers. Using 91% of CPG dollars sourced from census POS—the closest thing to complete market truth available today—you can make informed decisions and navigate the complexities of omnichannel data.

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Simplified Ways of Working

Unlock greater clarity and confidence in your omnichannel strategy with a solution that automatically delivers deduplicated and additive channel views built on a robust, POS-based foundation, all in one place. This streamlined functionality enables more efficient and effective channel analysis.

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Enhanced Clarity

Achieve deeper market understanding and discover a more prescriptive path to ROI with comprehensive market insights, delivered in custom views, tailored to your needs. Benefit from uniform data granularity and the ability to load custom attributes and hierarchies, empowering you to strategize more effectively.

Not sure what's right for you? We can help.

Featured Products

MULO+: Point of Sale market coverage | Circana

This next-generation, next-level market measurement geography gives you unprecedented visibility into all the core CPG channels where today’s consumers shop. Grounded overwhelmingly in comprehensive CPG POS data, the largest POS truthset includes all leading retailers across the food, drug, mass, club, dollar, and military channels.

Featured Enhancements

MULO+ Channel Splits

Complete Market offers the most comprehensive measurement of in-store and online sales, including fulfillment type breaks rooted in Circana’s census-based POS, across CPG categories. Simplify how omnichannel performance is measured and deliver complete, deduplicated, and additive retailer-based omnichannel insights to unlock strategic decisions that drive growth.

Enhanced E-commerce Capabilities

In addition to leveraging POS and EPOS data from key retailers, view account level details from best alternative data sources to pinpoint unique growth opportunities and benchmark performance. With the introduction of item level receipt-based e-commerce insights in the same instance as POS and EPOS data, unlock data views that are most important to you through custom hierarchies.

Digital Shelf

Digital Shelf enables CPG clients to move from insights to activation by leveraging retailer direct item-level POS/EPOS data linked to the best available sources of digital causal metrics into a single user platform. Metrics are aligned to standardized dimension selections to enhance productivity

MULO+ Channel Splits

Client Testimonials

Complete Market

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