SOLUTION

Measurement

Maximize every media dollar and improve your sales results.

Circana’s Measurement solution is a unified decision-making system that blends strategic and tactical measurements. Circana uses the most granular purchase data to deliver accurate prescriptive marketing measurement insights within our in-flight optimization, lift, and marketing mix solutions.

Deliver up to 9x ROI when marketers use Complete Audiences and Measurement (Media Lift and In-Flight Optimization) together

Media Lift provides the most granular insights for campaign performance

Marketing Mix identifies the most effective strategy with an average ROI increase of 10-15x

Over 6,000 CPG industry benchmarks provide precise competitive insights

Circana powers measurement with these partners and more

Why Choose Circana's Measurement

Accurate Purchase Data

Exclusive and scaled access to 2x the loyalty cards per households and 4x the loyalty card dollar sales coverage versus the competition.

Actionable Insights

Granular data leads to actionable insights for improving audiences and measurement, helping brands achieve up to 9x ROI (when using Circana Audiences, Media Lift, and In-Flight Optimization together).

Improve Campaign Results

Measurement solutions provide near-time tactical insights and long-term strategic optimizations, helping business maximize marketing effectiveness, drive growth, and make smarter, data-driven decisions with precision.

Not sure what's right for you? We can help.

Featured Products

Measurement

Solutions

In-Flight

In-Flight Optimization supports campaign optimization to identify high-performing campaign tactics while there is still time to optimize and reallocate media dollars.

Marketing Mix

Marketing Mix uses store-level sales data with the combination of channels (including retail media and CTV performance marketing), creative, and audience targeting to determine what is most impactful to ROI or other marketing metrics.

Media Lift

Media Lift provides the most granular insights for campaign performance tracking to help marketers understand the impact various campaign elements are having on sales.

Good Reads

The Symphony of Strategy with Unified Marketing Measurement

Download our latest paper, The Symphony of Strategy with Unified Marketing Measurement, in which Carl draws comparisons between media measurement strategy and an orchestra harmonizing multiple approaches.

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Unlock the Future of Marketing Measurement for 2025

Discover the biggest challenges facing marketers today, from evolving privacy regulations to AI-driven data gaps. This blog explores the transformative opportunities in unified marketing measurement and offers actionable strategies to optimize your 2025 planning.

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Unlocking Purchase Power Across Ethnicities and Generations

Regardless of country, gender, race, ethnicity or generation, consumers perceive gender inequality as one of the more urgent global issues of our time. This report represents the third round of research Circana has conducted with the ANA’s SeeHer. It explores the sales lift achieved when creative promotes women authentically and positively.

Read Report