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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Marketing
Marketing Measurement Platform
With Circana, you can go beyond measuring your campaign performance through limited metrics like ROI or ROAS. Our Measurement platform enables brands to understand how individual marketing strategies lead to proven results. Robust insights based on real data help you test new strategies, scale what works, and foster a continuous approach to campaign optimization and brand growth.
Deliver up to 9x ROI by using Complete Audiences® and Measurement (Media Lift and In-Flight Optimization) together
Media Lift provides the most granular insights for campaign performance
Marketing Mix identifies the most effective strategy with an average ROI increase of 10%-15%
Join more than 7,000 clients and partners worldwide
Make Verified Data the Core of Your Marketing Efforts
Combine Your Data With Accurate Purchase Data
You can gain profound insights using just your data. But to truly get the most from your data, you need to analyze it alongside verified purchase data. Our platform provides exclusive and scaled access to 2x the loyalty cards per household and 4x the loyalty card dollar sales coverage versus the competition. With a comprehensive understanding of how your target audiences are shopping, you can unlock greater opportunities for campaign optimization.
Transform Data Into Proven Insights and Strategies
Collecting, organizing, and analyzing data is only valuable if it translates into actionable strategies. Precise and granular data is wasted when it cannot be quickly and accurately assessed. Our platform goes beyond measuring performance. With AI-driven technology, it can help quickly answer questions, identify trends, provide models, and help you make adjustments for incremental growth. See how individual strategies and efforts directly impact and contribute to your business’s goals to confidently make strategic changes.
Measure and Optimize Your Marketing Campaigns
By consistently measuring individual marketing efforts and studying their impact on your ROI incrementally, you can uncover new opportunities to optimize your campaigns. With our platform, you’ll benefit from near-time tactical insights and long-term strategic optimizations, helping you maximize your marketing effectiveness, drive growth, and make data-driven decisions.
How You'll Grow with Circana's Complete Data
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
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Marketing Mix Modeling Strategies
Marketing mix modeling helps companies, brands, and advertisers measure the effectiveness of each marketing tactic in terms of sales and other target KPIs. We help brands build accurate marketing mix models using store-level data, delivering granular insights so companies can make data-driven decisions that fuel tangible outcomes.
Data-driven TV Advertising Strategies
The TV advertising landscape is evolving. With increased detail on consumer data, we can understand what TV viewers are buying, where, and how often. Thanks to this access, new TV advertising strategies are emerging, and advertising tools are getting smarter and more powerful.
Learn How Accurate Measurement Tools Can Help You Improve Your Strategy Across Marketing Channels
