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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Marketing
Marketing Measurement Platform
With Circana, you can go beyond measuring your campaign performance through limited metrics like ROI or ROAS. Our Measurement platform enables brands to understand how individual marketing strategies lead to proven results. Robust insights based on real data help you test new strategies, scale what works, and foster a continuous approach to campaign optimization and brand growth.
Deliver up to 9x ROI by using Complete Audiences® and Measurement (Media Lift and In-Flight Optimization) together
Media Lift provides the most granular insights for campaign performance
Marketing Mix identifies the most effective strategy with an average ROI increase of 10%-15%
Join more than 7,000 clients and partners worldwide
Make Verified Data the Core of Your Marketing Efforts
Combine Your Data With Accurate Purchase Data
You can gain profound insights using just your data. But to truly get the most from your data, you need to analyze it alongside verified purchase data. Our platform provides exclusive and scaled access to 2x the loyalty cards per household and 4x the loyalty card dollar sales coverage versus the competition. With a comprehensive understanding of how your target audiences are shopping, you can unlock greater opportunities for campaign optimization.
Transform Data Into Proven Insights and Strategies
Collecting, organizing, and analyzing data is only valuable if it translates into actionable strategies. Precise and granular data is wasted when it cannot be quickly and accurately assessed. Our platform goes beyond measuring performance. With AI-driven technology, it can help quickly answer questions, identify trends, provide models, and help you make adjustments for incremental growth. See how individual strategies and efforts directly impact and contribute to your business’s goals to confidently make strategic changes.
Measure and Optimize Your Marketing Campaigns
By consistently measuring individual marketing efforts and studying their impact on your ROI incrementally, you can uncover new opportunities to optimize your campaigns. With our platform, you’ll benefit from near-time tactical insights and long-term strategic optimizations, helping you maximize your marketing effectiveness, drive growth, and make data-driven decisions.
How You'll Grow with Circana's Complete Data
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started Today
Learn More About Marketing Measurement In Our Hub Pages
Marketing Mix Modeling Strategies
Marketing mix modeling helps companies, brands, and advertisers measure the effectiveness of each marketing tactic in terms of sales and other target KPIs. We help brands build accurate marketing mix models using store-level data, delivering granular insights so companies can make data-driven decisions that fuel tangible outcomes.
Data-driven TV Advertising Strategies
The TV advertising landscape is evolving. With increased detail on consumer data, we can understand what TV viewers are buying, where, and how often. Thanks to this access, new TV advertising strategies are emerging, and advertising tools are getting smarter and more powerful.
Learn How Accurate Measurement Tools Can Help You Improve Your Strategy Across Marketing Channels
