Liquid Data Go

Liquid Data Go™
Return On Investment Calculator*

For emerging and mid-market brands that need powerful market, retailer, and consumer insights.

Your current business snapshot

This section sets the foundation for calculating ROI by capturing your company’s scale and marketing investment. It helps contextualize potential gains by anchoring them to your current revenue and spend levels.

What were your approximate total annual sales last year?

last year

What percentage of your revenue is your marketing spend?

Your current data operations

Here, we quantify the hidden costs of manual data work. By understanding how much time and salary is spent on collecting, cleaning, and analyzing data, we can estimate the operational savings Liquid Data Go can unlock through automation.

How many team members regularly spend time manually collecting, cleaning, and analyzing sales and market data?

People

On average, how many hours per week does each of these team members spend on these data tasks?

Avg. hours per person

What is the average annual salary of these team members?

Tooltip: Not sure? The average salary for a CPG analyst in the U.S. ranges from $70,000 to $95,000. Using a reasonable estimate is fine.

/ year

Growth opportunities

This section explores your market penetration and pricing agility. It helps identify untapped revenue potential by assessing distribution gaps, promotional effectiveness, and pricing strategies informed by comprehensive market data.

What percentage of your target retailers currently carry your product?

How confident are you that your promotions are driving profitable growth?

Have you adjusted your pricing in the last 12 months based on comprehensive market data?

*This ROI Calculator is intended for illustrative purposes only. It uses a select set of variables to provide directional insights, but many additional factors unique to your business may influence actual outcomes. The calculations are based on the total potential gains, and are not a promise or guarantee. For a more comprehensive and tailored ROI analysis, we invite you to connect with our team for a deeper conversation.