Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
Consumer
CREST
CREST® consumer panel data is the only source for tracking complete market share and measuring actual consumption of major restaurant brands. Understand how your consumers behaved yesterday to make high-impact decisions for tomorrow.
750,000+ Surveys
750,000+ surveys completed annually in the U.S.
225+ Items Tracked
225+ food and beverage segments tracked monthly.
$670B+ Consumer Spend
670B+ total direct consumer spend on foodservice in the U.S.
Join more than 7,000 clients and partners worldwide
Understand Your Market and Consumer Dynamics in Foodservice
Consumption Insights to Plan from Kitchen to Curbside and Everything In Between
CREST data solution captures every detail of foodservice visits – from where consumers go for meals, snacks, and beverages, to how and why they order, when they visit, and what influences their choices. With a 360-degree view of each visit, you can uncover behavior shifts, size opportunities, and shape the menu of tomorrow’s consumer choices.
Track Restaurant Performance with CREST Data
Measure Consumer Attitudes: See the who, what, where, when, and why behind consumption behaviors for the most detailed consumer foodservice data across 12 countries.
Track Restaurant Performance: Understand the latest trends with insights on food and beverage items from over 1.2M commercial and noncommercial foodservice locations.
Monitor Foods and Beverages: Examine traffic, sales, and share for more than 100 major dining chains across over 40 restaurant categories.
Get AI-driven Insights into the Food and Beverage Industry
Circana is a leader in providing data for brands looking to identify opportunities and optimize strategies. By combining a variety of data signals with AI-driven technology, Circana empowers clients to understand consumer behavior, identify valuable trends, and measure and accelerate growth.
How Top Restaurant Brands Gain a Competitive Edge With CREST Data Services
Leading National Restaurant and Fast-food Chains Use CREST Consumer Panel Data to:
Benchmark performance against the competition to understand marketplace dynamics
Identify market gaps and act on new opportunities for innovation with direct consumer feedback
Prepare successful strategies with industry trends, consumption insights, and deep understanding of consumer behavior
Make decisions confidently with calibrated data reflecting market reality with accuracy
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Unlock Food and Beverage Insights with CREST Solution
Have questions about CREST® or how Circana’s foodservice insights can support your business? Reach out to our team. We’ll help you understand how our trusted consumption and traffic data can guide smarter decisions in a fast‑changing foodservice landscape.
More Ways to See How and Why People Shop, Eat, and Choose
Unlock Consumer Behavior Data From Circana
Circana combines data from one of the largest static receipt panels in the U.S. with our retail partner data and AI-driven technology to provide brands with a holistic view into their target consumers. Through our consumer solutions, companies can monitor, discover, and innovate.
