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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Consumer
CREST
CREST® consumer panel data is the only source for tracking complete market share and measuring actual consumption of major restaurant brands. Understand how your consumers behaved yesterday to make high-impact decisions for tomorrow.
750,000+ Surveys
750,000+ surveys completed annually in the U.S.
225+ Items Tracked
225+ food and beverage segments tracked monthly.
$670B+ Consumer Spend
670B+ total direct consumer spend on foodservice in the U.S.
Join more than 7,000 clients and partners worldwide
Understand Your Market and Consumer Dynamics in Foodservice
Consumption Insights to Plan from Kitchen to Curbside and Everything In Between
CREST data solution captures every detail of foodservice visits – from where consumers go for meals, snacks, and beverages, to how and why they order, when they visit, and what influences their choices. With a 360-degree view of each visit, you can uncover behavior shifts, size opportunities, and shape the menu of tomorrow’s consumer choices.
Track Restaurant Performance with CREST Data
Measure Consumer Attitudes: See the who, what, where, when, and why behind consumption behaviors for the most detailed consumer foodservice data across 12 countries.
Track Restaurant Performance: Understand the latest trends with insights on food and beverage items from over 1.2M commercial and noncommercial foodservice locations.
Monitor Foods and Beverages: Examine traffic, sales, and share for more than 100 major dining chains across over 40 restaurant categories.
Get AI-driven Insights into the Food and Beverage Industry
Circana is a leader in providing data for brands looking to identify opportunities and optimize strategies. By combining a variety of data signals with AI-driven technology, Circana empowers clients to understand consumer behavior, identify valuable trends, and measure and accelerate growth.
How Top Restaurant Brands Gain a Competitive Edge With CREST Data Services
Leading National Restaurant and Fast-food Chains Use CREST Consumer Panel Data to:
Benchmark performance against the competition to understand marketplace dynamics
Identify market gaps and act on new opportunities for innovation with direct consumer feedback
Prepare successful strategies with industry trends, consumption insights, and deep understanding of consumer behavior
Make decisions confidently with calibrated data reflecting market reality with accuracy
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Unlock Food and Beverage Insights with CREST Solution
More Ways to See How and Why People Shop, Eat, and Choose
Unlock Consumer Behavior Data From Circana
Circana combines data from one of the largest static receipt panels in the U.S. with our retail partner data and AI-driven technology to provide brands with a holistic view into their target consumers. Through our consumer solutions, companies can monitor, discover, and innovate.
