Insights Hub

Private label now satisfies both value-conscious and quality-conscious consumers through price-tiered options. Over the last four decades, consumer perception and trust in private labels have grown, leading retailers to double down on brand building, premiumization, and innovation...

Circana’s Eating Patterns in America report can help you identify new growth areas, deliver value to cost-conscious consumers, and transform your business by unlocking insights into consumer behavior across eating occasions, categories, and valuable audience segments.

A profound shift in consumer influence is underway. Different generations, shaped by unique life stages and watershed moments, are redefining the retail landscape. Their shifting priorities, values, and purchasing behaviors continue to influence this evolution. Understanding these dynamics is no longer optional — it’s essential for growth...

Sustainability-marketed products are growing at twice the rate of conventionally marketed alternatives, contributing over 40% of the sector's total growth since 2013, according to research from Circana and New York University Stern Center for Sustainable Business...

Health and wellness have always been priorities for consumers, but the definition and scope have broadened to include more attributes of physical, mental, and social well-being. Brands, retailers, and advertisers who want to grow in this space can best serve their customers by understanding broader trends in the wellness industry and tapping into granular insights that allow them to engage on a highly personal level. Circana’s Complete Consumer data spanning attitudes, behaviors, and markets help decode evolving patterns among consumer cohorts and can unlock greater reach and success.

Marketers are feeling consistent and growing pressure to justify ad spend. Improving how your data is collected, organized, and analyzed can help improve both the efficacy of your budget and your ability to communicate goals and progress with other teams. With budgets getting tighter, you and your team might be asked to justify budgets on a near-on-demand basis...

Consumer behavior plays a significant role in supply chain management. Understanding how your consumers are interacting with your products, the root causes of sudden surges in demand, and your product lifecycles is paramount to making the right decisions regarding replenishment rates.

Your first-party data is likely more granular and precise than ever before. It’s also more complex and siloed. Top brands build and activate their most valuable audience segments with real sales and purchase data. Learn how these brands integrate third-party consumer insights with their own first-party data in unified data analytics platforms to connect to the right audiences.

Fragmented data, data locked in walled gardens, and data gaps from third-party cookie regulations provide an incomplete picture for your decision-making. You need to consider which tools or platforms can consolidate all your data into an accurate view. This article covers the causes of measurement gaps, how to solve them, and the potential impact of missing data on your company’s ROI.

Marketing mix modeling (MMM) is a statistical approach for measuring your strategies’ performance. It empowers brands to make data-driven decisions that optimize their budget allocation and maximize incremental ROI. Our guide uncovers how brands use MMM and how it could help your business.

Supply chain disruptions can be logistical nightmares for suppliers, manufacturers, and retailers. To mitigate risk, each of these groups needs access to accurate data and a flexible, customized platform that uncovers inventory shortages and how they should be addressed.

Watch Marshal Cohen, Chief Retail Advisor at Circana, provide valuable insights into Tariffs' evolving impact on the retail industry in this new video.

Circana's data shows that Hispanic consumers are driving growth in both the CPG retail and the food and beverage industries. This growth is being driven both in terms of dollars spent and units purchased. With more than 25% of Hispanic consumers in Gen Z, this group represents large opportunities for growth across categories for retailers and food and beverage brands.

This presentation from Circana takes a look at how GLP-1 usage is shifting, thanks to greater usage and availability, and how shoppers are spending across categories.

Discover how leading CPG marketers boost campaign ROI with precision targeting in SVOD TV ads. Our e-book reveals the power of combining cross-platform verified viewership data with retail verified purchase data to identify proven strategies.