Insights Hub

As enthusiasm grows for global football/soccer matches, brands and retailers can seize the moment to connect with millions of fans tuning in and shopping for team gear, food, and more. From TikTok marketing opportunities to watch party trends, discover the winning strategies to score big during this month-long tournament.

Retail media networks (RMNs) have been generating buzz over the past few years, and with good reason. These digital platforms are reshaping advertising and delivering up to six times the ROI of traditional targeting, thanks to the enhanced capacity to connect with engaged consumers at many points during their digital day. As the RMN space now enters a consolidation phase, networks that scale with purpose and integrate AI and automation will survive and thrive.

If physical and digital shelves are competitive arenas, the home field advantage is real. Private label players continue to rack up points, as consumers seek both value and quality in many forms.

It’s been a while since consumers have followed a three-square-meals-a-day eating habit. Although snacking has continually increased in frequency and type over the last several years, Circana research shows that the “snackscape” is evolving, with notable implications for brands and retailers.

A profound shift in consumer influence is underway. Different generations, shaped by unique life stages and watershed moments, are redefining the retail landscape. Their shifting priorities, values, and purchasing behaviors continue to influence this evolution. Understanding these dynamics is no longer optional — it’s essential for growth...

Earth Month may serve as a reminder of the significance of sustainability, but new insights show that sustainability is a continuous focus for many people and businesses.

Consumer healthcare in the United States continues to outperform broader retail as Americans increasingly prioritize proactive, holistic approaches to health and wellness.

Shoots of green are popping up in many areas, and it’s not just due to the winter thaw. The arrival of spring heralds new growth opportunities for brands and retailers that can tap into the cross-category appeal of upcoming holidays.

Marketing mix modeling (MMM) and experiment testing are often framed as competing efforts for analytic investments, as if a brand has to choose one and defend it. The truth is that the two methods gauge incrementality but answer different questions on different timescales.

Consumer behavior plays a significant role in supply chain management. Understanding how your consumers are interacting with your products, the root causes of sudden surges in demand, and your product lifecycles is paramount to making the right decisions regarding replenishment rates.

Your first-party data is likely more granular and precise than ever before. It’s also more complex and siloed. Top brands build and activate their most valuable audience segments with real sales and purchase data. Learn how these brands integrate third-party consumer insights with their own first-party data in unified data analytics platforms to connect to the right audiences.

Fragmented data, data locked in walled gardens, and data gaps from third-party cookie regulations provide an incomplete picture for your decision-making. You need to consider which tools or platforms can consolidate all your data into an accurate view. This article covers the causes of measurement gaps, how to solve them, and the potential impact of missing data on your company’s ROI.

Marketing mix modeling (MMM) is a statistical approach for measuring your strategies’ performance. It empowers brands to make data-driven decisions that optimize their budget allocation and maximize incremental ROI. Our guide uncovers how brands use MMM and how it could help your business.

Supply chain disruptions can be logistical nightmares for suppliers, manufacturers, and retailers. To mitigate risk, each of these groups needs access to accurate data and a flexible, customized platform that uncovers inventory shortages and how they should be addressed.

Watch Marshal Cohen, Chief Retail Advisor at Circana, provide valuable insights into Tariffs' evolving impact on the retail industry in this new video.

Circana's data shows that Hispanic consumers are driving growth in both the CPG retail and the food and beverage industries. This growth is being driven both in terms of dollars spent and units purchased. With more than 25% of Hispanic consumers in Gen Z, this group represents large opportunities for growth across categories for retailers and food and beverage brands.

This presentation from Circana takes a look at how GLP-1 usage is shifting, thanks to greater usage and availability, and how shoppers are spending across categories.

Discover how leading CPG marketers boost campaign ROI with precision targeting in SVOD TV ads. Our e-book reveals the power of combining cross-platform verified viewership data with retail verified purchase data to identify proven strategies.