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Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

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Liquid AI

Answer your most pressing business questions in a fraction of the time.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Retail
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THE SINGLE SOURCE OF TRUTH FOR

Retail

Our market-leading capabilities are designed to help you understand purchase behavior, measure performance, maximize product availability, drive product and category growth, and collaborate with suppliers.

The pace and complexity of managing retail businesses continue to rapidly increase.

Retail success requires more speed and a complete understanding of consumer spending across all of retail. Watching the exchange among food, consumer packaged goods, and general merchandise — or discretionary and non-discretionary spending — is critical.

With real-time data insights, we empower you to make informed decisions, adapt quickly to market trends, and drive revenue growth.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Marshal Cohen

Marshal Cohen

Chief Retail Advisor

“The purse strings are tightening and shifting when it comes to retail spending. Inflation is easing, but consumers continue to feel the pinch of still-elevated food and beverage prices. Impacts of higher prices, lower demand, and weather disruption may be starting to extend beyond discretionary spending. Retailers and manufacturers need to find the trigger points that will motivate the consumer to start to spend, despite reprioritization and the various economic challenges they are facing.”
Separate Your Business from the Competition 
Grow New Revenue Streams
Retail
Understand Price and Promotion
Optimize Assortment

With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source: 

Point of Sale (POS) Data

Circana Launches Liquid Mix, an AI-Powered Self-Service Marketing Mix Platform

Apr 8, 2025

Insights in Action

Marketing mix has always been critical for guiding strategic decisions, but too often, barriers like cost, time, and technical complexity...

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The Forrester Wave™: Retail Planning Platforms, Q4 2023 report

Recognized as a Strong Performer in The Forrester Wave™: Retail Planning Platforms, Q4 2023 report, Circana is leading a new era in supporting retail data ecosystems and decision making. We provide complete visibility into consumer behaviors, covering $4T in global consumer spending across 26 industries. Our world-class technology and decades of industry expertise and experience transform vast amounts of data into a focused vision. Our relationships with retailers, and capabilities tailored for them, can strengthen your business in this highly competitive, ever-changing global environment.

We bring retailers a holistic picture of categories, cross-category influences, buyer behavior, and more, so they can accelerate decision making and grow new revenue streams. We also offer analytic solutions such as assortment optimization, price and promotion evaluation, loyalty analysis, and more. Imagine seeing all the angles in one place, curated into meaningful insights you can act on.

View all solutions that

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