SOLUTION

Analytics

Right product. Right price. Right time.

Make data-driven, high-impact decisions with confidence. You can measure, predict, and improve performance with our analytic solutions, with insights backed by trusted data and deep industry expertise. Broader access to analytics across your organization means decision-making power for everyone who needs it to align your everyday decisions and overarching strategy with opportunities faster.

Grow your business with high-value diagnostic, predictive, and prescriptive insights

Quantify and accelerate demand for your product portfolio

Diagnose and scenario-plan to quickly answer your critical business questions

Measure performance accurately with AI-driven analytic capabilities applied to granular data assets

Join more than 7,000 clients and partners worldwide

Analytics Powered by

Robust Modeling Techniques

By leveraging Circana’s granular, proprietary, store-level data, combined with advanced algorithms you get pricing, promotion, assortment, and forecasting insights with unsurpassed accuracy.

Fast, Intuitive Technology

With integrated and automated insights delivered via Unify+™ on our Liquid Data® platform, you’ll understand what happened and what could happen across stores, retailers, channels, consumer groups, and global markets in the moments when business decisions need to be made.

Analytic Experts

You and your organization can get the most from our solutions and insights with focused analytic experts who support you to ensure you are getting the best possible outcomes for your business.

Not sure what's right for you? We can help.

Featured Products

Data & Consumer Forecasting Tools For Industry Growth | Circana

Future of

Future of™ forecasts and insights accurately predict industry performance for strategic planning and risk mitigation.

Analytics Solutions

Complete Why

Diagnose the impact of pricing, promotions, distribution shifts, and macroeconomic trends. Confidently focus your investments, refine strategies with precision, and adapt to market changes when it matters most.

Price & Promotion

Measure and simulate price and promotion changes to quantify their impact. Understand price sensitivity, optimize everyday prices, and plan effective promotions to execute pricing and merchandising strategies.

Assortment

Optimize sales with list and delist recommendations, find innovation opportunities, and quantify distribution changes for better strategic planning.

Forecasting

Forecasting: Navigate the evolving market and make decisions with certainty. Increase revenue, improve operational planning, limit unnecessary costs, and mitigate potential risks for growth.

ShopperSights

Get a comprehensive view of high-opportunity households and the stores they shop to drive efficient growth.

Loyalty Analytics

Incorporate these solutions into your loyalty program to create targeted campaigns, improve customer retention, and drive sales. By knowing your customers better, you can personalize marketing efforts and make informed merchandising, assortment, pricing, and promotion decisions.