SOLUTION

Innovation

Improve your odds of success across the entire product lifecycle.

Innovation is critical but challenging, with an 80% failure rate. Circana’s solutions improve the odds by addressing business needs across the entire product lifecycle.

Empower fast, accurate, and more efficient innovation decisions with predictive solutions.

Explore the competitive landscape and new product ideas

Use consumer feedback and in-market response to refine and prioritize your opportunities

Develop an optimized launch plan and selling support

Manage ongoing growth opportunities for your product portfolio

How Innovation Works

Predictive Growth Opportunities

Circana has the industry’s only predictive market structure based on actual shopper behavior and automated incremental growth opportunities to validate new product forecasts within 10% accuracy, 2x better than the industry average.

Winning Ideas. Fast.

Circana helps you reduce innovation costs by identifying the winning ideas you can advance in the market more quickly and easily.

Innovation Powered by Hendry

Circana's insights are powered by Hendry™, the most powerful structural and simulation model based on actual purchase behavior, omnichannel coverage, and granular data.

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Client Testimonials

Kiersten Hafer

Vice President, Strategy and Domestic Market Development

Discover how the National Pork Board unlocked growth for an underutilized product using Circana’s comprehensive analytics and market insights. Learn about their journey from market analysis to in-store testing and how they effectively identified consumer preferences, optimized shelf placement, and increased sales opportunities.