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2023’s New Product Pacesetters: Innovation Meets Consumers in New Moments

By

Lisa Maas

Lisa Maas

Jun 13, 2024

Posted in:

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The latest lineup of winners reveals key themes and winning strategies that enabled successful new products in 2023.

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  • Writer: Lisa Maas
    Lisa Maas
  • Jun 13, 2024
  • 1 min read

Updated: Jul 16

Circana’s 29th annual New Product Pacesetters evaluates CPG’s top 100 food and beverage and top 100 nonfood product launches. The latest lineup of winners reveals key themes and winning strategies that enabled successful new products in 2023. This webinar provides insight into how CPG manufacturers across the revenue spectrum contributed to innovation, performance, and strategies to reach Pacesetter status. 


Listen to the webinar to learn: 

  • What were the innovation themes of 2023 and what consumer behaviors do they reflect? 

  • What impact do Pacesetters have on the market?

  • Which new CPG products resonated with consumers?

  • What strategies and elements are critical to new product success?



Speakers: 


Lisa Maas

Principal and Practice Lead, Innovation, Consumer & Shopper Insights, Circana


Joan Driggs

Vice President, Content and Thought Leadership, Circana




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About the author

Lisa Maas is the principal and leader of Circana’s Innovation practice within Global Solutions. Lisa brings 29 years of expertise as a research and industry leader at Circana, where she plays a key role in developing growth strategies and delivering measurable business results for a wide range of clients. Her work focuses on helping clients refine their innovation processes by using insights into shopper behavior to identify untapped opportunities, prioritize promising new product ideas, and foster sustainable and impactful innovation. 


She also co-authors Circana’s annual New Product Pacesetters report, which highlights the top 100 food and beverage and top 100 nonfood CPG innovations each year.

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