Updated: Jul 16
Circana’s 29th annual New Product Pacesetters evaluates CPG’s top 100 food and beverage and top 100 nonfood product launches. The latest lineup of winners reveals key themes and winning strategies that enabled successful new products in 2023. This webinar provides insight into how CPG manufacturers across the revenue spectrum contributed to innovation, performance, and strategies to reach Pacesetter status.
Listen to the webinar to learn:
What were the innovation themes of 2023 and what consumer behaviors do they reflect?
What impact do Pacesetters have on the market?
Which new CPG products resonated with consumers?
What strategies and elements are critical to new product success?
Speakers:
Lisa Maas
Principal and Practice Lead, Innovation, Consumer & Shopper Insights, Circana
Joan Driggs
Vice President, Content and Thought Leadership, Circana
