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We measure demand so our clients understand where they have risks and opportunities.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
NCSolutions (NCS) has joined Circana!
With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more
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It’s time to stop compromising.
It’s time for Liquid Mix.
Too many brands are leaving advertising dollars on the table, optimizing based on ad hoc platform and publisher reports.
Imagine if you had the power to do this within one integrated solution, with the ability to truly understand and boost your marketing investments.
Benefits of Liquid Mix,
Circana's AI-Driven Marketing Mix Modeling Platform
Fast
Real-Time Marketing Mix Modeling Data
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Connected decision-making platform gives you access to insights in just minutes.
Flexible
Customizable Marketing Mix Modeling For Your Business
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Collaborative, integrated data. Bring your own sales data, or connect directly with ours.
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Do it on your own schedule and revisit your model as your business evolves
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Intuitive simulation and optimization tool powered by AI in Unify+
Granular
Allocate Budgets with Confidence Thanks To Circana's Complete Data
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Anchored to Circana’s trusted and complete store-level POS data across 750K+ stores and 2K+ retail partners
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Leverages Circana's 10k+ benchmarks for accurate historical models and to understand performance at a greater level
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Comprehensive inputs: marketing, trade, macro factors, price, distribution, competition
Want to know more?
Frequently Asked Questions about Circana's Liquid Mix Platform
Does Liquid Mix integrate with Microsoft products?
Yes. You can easily export Liquid Mix insight into Excel and PowerPoint. (Although once you’ve experienced working with Liquid Mix, you might not want to!)
What support is on hand?
As you don’t need to be a data expert to use Liquid Mix, you should find it simple and intuitive to use. Whenever you need support, however, we have a dedicated service team ready to support you. They are available on live chat, email, or telephone.
How accurate is Liquid Mix's data?
Our data is anchored to Circana’s trusted and complete store-level POS data across 750K+ stores and 2,000+ retail partners and we leverage our 10k+ benchmarks for accurate historical models and to understand performance a greater level. That means, there is no compromising accuracy and quality, at any stage.
How often should I be running the Liquid Mix model?
You can refresh your marketing mix as often as your marketing data changes. Brands running their first marketing mix should aim for one mix study every quarter, starting with one to kick off your annual planning, then continuing each quarter after that. Pairing that with ongoing Lift analysis helps make sure you're staying on track and hitting your goals.
How long does it take to set up Liquid Mix?
Once your contract is signed, you can be up and running on Liquid Mix within a week.
