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Track business performance against key competitors at every stage of the product lifecycle.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Future of™ Toys is now available
THE SINGLE SOURCE OF TRUTH FOR
Toys
Children change rapidly. As do their playthings, and the market feeding that change.
If you’re in the toy industry, it’s a perpetual challenge to stay on top of shifting tastes and trends. We give you complete, accurate information about your products’ sales and consumers so you can track trends, identify licensing partnerships, find opportunities, and grow your business.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push our clients beyond these unmatched data assets to inspire actions and unlock growth.
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Industry Experts
“There’s a need for speed in the world today. In the current retail environment, it is more imperative than ever to be able to react quickly to changing tastes and fast-moving trends. Toy companies and retailers, whether they are big or small, who are nimble enough to react faster and get to market more quickly, are the ones who will win in the long term.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Toy Industry: Top Categories Hold Steady, Outdoor & Sports Toys Lead with Growth
There were no changes in rankings among the top 10 toy supercategories for the latest 4-week period.
Outdoor & Sports Toys remained the leader, showing a notable 3.4% increase in sales. Games/Puzzles and Building Sets followed in second and third place, though both experienced declines of -5.1% and -2.0% respectively.
No other supercategory saw a substantial percent change, and all rankings were unchanged from the prior period.
Source: Circana, Liquid AI™,
July, 2025
Data Source:
Point of Sale (POS) Data
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