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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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The holidays are approaching quickly and so are the decisions about what’s cooking! 🤔 🍽️
Key Insights
📦 Circana data shows that 23% of those celebrating Christmas plan to order some pre-cooked or ready-to-serve items, while 9% will outsource their entire holiday meal.
From homemade classics to convenient options, holiday meals are evolving with consumer preferences.
So ... Homemade?
Or premade?
Company
Suggested solutions
Future of™ Toys is now available
GO BEYOND THE SHELF
Toy Industry Analytics & Consumer Insights
Get a complete view of retail sales, consumer behavior, and the emerging trends defining the future of play.
Our industry experts analyze your products’ sales and consumer behavior to inspire actionable insights that unlock growth. Whether it’s understanding why a category is surging or identifying opportunities for cross-category promotions, we help you make sense of the numbers.
Beyond the basics, our analytics experts take it a step further. Using advanced forecasting, segmentation, and pricing models, they help you predict future trends, optimize pricing strategies, and refine your promotional plans. It’s not just about looking at the data — it’s about using it to drive real, measurable growth.
Join more than 7,000 clients and partners worldwide
It all starts with
Strategic Insights from Toy Market Advisors
“There’s a need for speed in the world today. In the current retail environment, it is more imperative than ever to be able to react quickly to changing tastes and fast-moving trends. Toy companies and retailers, whether they are big or small, who are nimble enough to react faster and get to market more quickly, are the ones who will win in the long term.”
Drive Toy Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Toy Industry Leaders Hold Steady, Costumes See Major Sales Surge
The top three categories- Games/Puzzles, Building Sets, and Infant/Toddler/Preschool Toys- maintained their rankings from the previous period. Costumes jumped from rank 9 to 6, driven by a substantial 29.6% increase in sales, the largest percent change among all categories. All other categories held their previous ranks, with no other significant shifts observed.
Source: Circana, Liquid AI™,
October, 2025
Data Source:
Point of Sale (POS) Data
Stay Stocked for Every Holiday Celebration, All Year Long
Holiday out-of-stocks can do more than hurt your sales — they can damage your brand’s reputation. In fact, 40% of consumers say they’ll turn to a different retailer or website if faced with an out-of-stock item during seasonal celebrations.
Promotional planning
Align your inventory with holiday promotions to maximize sales.
Inventory Optimization
Avoid overstocking or understocking key items.
Accurate Forecasting
Predict which toys will be in high demand and ensure shelves are stocked.
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
