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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
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Future of™ Toys is now available
THE SINGLE SOURCE OF TRUTH FOR
Toys
Children change rapidly. As do their playthings, and the market feeding that change.
If you’re in the toy industry, it’s a perpetual challenge to stay on top of shifting tastes and trends. We give you complete, accurate information about your products’ sales and consumers so you can track trends, identify licensing partnerships, find opportunities, and grow your business.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push our clients beyond these unmatched data assets to inspire actions and unlock growth.
Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
“There’s a need for speed in the world today. In the current retail environment, it is more imperative than ever to be able to react quickly to changing tastes and fast-moving trends. Toy companies and retailers, whether they are big or small, who are nimble enough to react faster and get to market more quickly, are the ones who will win in the long term.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Toy Industry: Games/Puzzles Hold Top Spot, Building Sets Climb in Rank
In the latest 4-week period, Games/Puzzles remain the industry leader, showing a strong 8.4% increase in sales. Building Sets moved up to the number 2 spot, overtaking Outdoor & Sports Toys, which dropped to rank 3 after a notable -9.4% decline. No other categories changed rank. The top three leaders are Games/Puzzles, Building Sets, and Outdoor &
Sports Toys.
Source: Circana, Liquid AI™,
August, 2025
Data Source:
Point of Sale (POS) Data
5 Dec 2025
Insights in Action
The reports are in, and while Black Friday 2025 saw a record number of shoppers, the sales figures tell a more complex story. Despite crowded stores and heavy foot traffic, preliminary data reveals a disconnect between the number of people shopping and the amount they actually spent.
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