Driven by her own passion for toys, Juli Lennett has spent nearly two decades with Circana’s U.S. Toys practice helping manufacturers and retailers identify growth opportunities. As the firm’s U.S. toy industry spokesperson, Lennett offers insights on retail and consumer trends in toys to manufacturers, licensors, retailers, and the media. A nationally known industry expert, she has a proven track record of connecting the dots between what is happening within and outside of the toy industry to help companies understand today’s trends while anticipating future change and its implications.

Prior to joining Circana, Lennett spent eight years in various kids’ industries, including a role at Scholastic as director of marketing and sales for the edutainment software group. She previously spent 10 years working for companies in the technology sector.