Snacking is no longer just about cravings. Consumers are eating more frequently, more intentionally, and with higher expectations—seeking snacks that deliver energy, health benefits, and enjoyment all at once.
In this webinar, Circana unpacks how snacking behaviors are shifting across the U.S., what’s driving purchase decisions today, and how brands can win in a more competitive, fragmented, and AI-influenced landscape.
Why It Matters
Snacks are now replacing meals, shaping daily routines, and driving consistent growth across channels—even in a pressured market.
But growth is no longer broad. It’s selective and intentional.
To win, brands must clearly define:
The role each product plays
The value it delivers
Why it deserves a place in the basket
What You’ll Learn
Understand the New Snack Landscape
How snacking fits into daily life—and why frequency and expectations are rising
Identify What’s Winning Today
From protein and function to flavor innovation and portion formats
Navigate Shifting Consumer Behavior
Including value polarization, GLP-1 impact, and evolving health expectations
Win in a New Discovery Environment
How AI, social commerce, and digital shelves are reshaping how snacks are found and chosen
