Seasonal consumer demand has provided some support. But overall, consumers remain prudent about spending.

July 2026 China Foodservice Sentiment Report

High-income consumers are the key growth drivers, while needs and motivations differ across income groups.

GLP-1 adoption varies across markets, and it’s just beginning in China.

May Day travel held steady, with spending in line with 2025 levels and stronger momentum in New Tier-1 and Tier-1 cities.

In a low-spending environment, promotions still move the needle in China.

Consumers are shifting their spending priorities after the Spring Festival.

Discover the latest shifts in consumer confidence as the Spring Festival approaches. This report explores how the holiday is reshaping spending expectations across China's foodservice landscape.

This month’s China Consumer Sentiment Study highlights December 2025 performance and reveals what consumers are looking for in their Spring Festival holiday.

This month’s China Consumer Sentiment Study highlights November performance and reveals the top IPs across China and Japan to help you choose the right one for partnerships and promotions.

Over half of consumers claimed neutral/accept to a pre-cooked dish in restaurants

Local delicacies remained a priority when traveling, while the shopping budget grew.

Join our webinar to gain expert insights from Vera Cai and Claire Zhu, Senior Account Managers for China Foodservice, and Samuel Yan, Director of China e-commerce. They will delve into the latest trends in China's foodservice and e-commerce markets and unveil key opportunities.

As of August 2025, home cooking is the only category showing an increase in spending expectation compared to last year, while all other consumer sectors have declined.

While enthusiasm for travel is on the rise, dining-out expectations for the next month are shifting. This month’s China Consumer Sentiment Study highlights July performance and examines consumer willingness to increase spend across categories.

A delivery war heated up in May, with Meituan remaining #1 and JD competing with discounts.

Consumers increased their spending on home cooking and savings, while Labor Day helped fuel travel spending.

In March, consumers' incomes fell back, dining out stabilized, and the Qingming holiday drove travel, entertainment, and sports spending...

Consumption Coupons Support Foodservice Growth Household incomes for China’s foodservice consumers continued to stabilize to start the year. But consumers reduced their willingness to increase spend on foodservice in the wake of CNY festivities. This month’s China Consumer Sentiment Study highlights how government consumption coupons affect spending expectations across China’s dynamic market. Highlights: Household incomes improved stronger for younger aged consumers and those in Upper Tier...

Consumer Confidence Remained Steady To Start 2025 Household incomes increased across China’s foodservice industry to start the year. This fueled expectations to spend more on dining out and other areas like travel entertainment. This month’s China Consumer Sentiment Study shows the latest consumer attitudes after celebrating the CNY festival. Highlights: Many consumers reported their household incomes increased in January. But younger consumers reported reduced incomes. Expectations to...