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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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By
Circana
Feb 12, 2026
Posted in:
Category
Discover the latest shifts in consumer confidence as the Spring Festival approaches. This report explores how the holiday is reshaping spending expectations across China's foodservice landscape.
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China Spring Festival Dining Trends: February 2026 Sentiment Study
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In This Article
Dining vs. Travel: See why dining out has surpassed travel in consumer confidence for the upcoming holiday season.
Government Coupon Impact: Understand the changing dynamics of government incentives, including rising awareness but shifting usage patterns away from dining.
Spending Expectations: Explore which categories — from luxury goods to daily necessities — are projected to see growth alongside foodservice.
Download the full presentation to uncover the data driving China's holiday dining economy.
