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China Spring Festival Dining Trends: February 2026 Sentiment Study

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Circana

Circana

Feb 12, 2026

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Discover the latest shifts in consumer confidence as the Spring Festival approaches. This report explores how the holiday is reshaping spending expectations across China's foodservice landscape.

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China Spring Festival Dining Trends: February 2026 Sentiment Study

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  • Writer: Circana
    Circana
  • Feb 12
  • 1 min read

Key Insights:


  • Dining vs. Travel: See why dining out has surpassed travel in consumer confidence for the upcoming holiday season.

  • Government Coupon Impact: Understand the changing dynamics of government incentives, including rising awareness but shifting usage patterns away from dining.

  • Spending Expectations: Explore which categories — from luxury goods to daily necessities — are projected to see growth alongside foodservice.

Download the full presentation to uncover the data driving China's holiday dining economy.

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