E-commerce accounts for over 73% of U.S. CPG omnichannel dollar growth year to date. In the face of a more cautious omnichannel consumer and challenging growth environment, developing integrated omnichannel strategic plans and experiences is table stakes for identifying incremental sales and share opportunities.

In this session, industry experts from Circana and firstmovr will:

• Harness Circana’s new channel splits for an unprecedented view into the POS truth for brick-and-mortar versus e-commerce dynamics to drive growth

• Reveal insights on who’s winning in e-commerce and category case studies

• Level set the consumer shopping behavior shift from search to AI/agentic commerce to balance how to win now while preparing for the future

• Share tips and strategies for integrating the omnichannel playbook approach into your 2026 strategic plans

This webinar series is dedicated to empowering brands to thrive in the evolving omnichannel landscape. Set your brand apart by turning insights into holistic strategy and activation techniques.

Questions? Contact your account representative or email contactus@circana.com.

Circana is a leading advisor on the complexity of consumer behavior, inspiring actions that unlock business growth.

Speakers

Anne Zybowski - Vice President, Global Consumer Solutions & Analytics, Circana

Oskar Kaszubski, Chief Growth Officer and Co-founder, firstmovr

Cara Loeys, Vice President & Industry Advisor, CPG and Food & Beverage, Circana