Complete Beauty

Market and Consumer

Complete Beauty Trends

Covering mass and prestige POS data, the Complete Beauty solution pinpoints emerging shifts in consumer preferences, category performance, and more. The depth and breadth of data available with the combination of prestige and mass beauty all in one place enables brands to tailor strategies to match evolving beauty market demands.

Coverage

Delivers the broadest coverage, including
mass POS, prestige POS, and new coverage.

Granularity

Syndicated category hierarchy across mass and prestige by category down to the item level.

Optimization

Circana provides insights into complex beauty trends and evolving market dynamics.

Join more than 7,000 clients and partners worldwide

Discover the Core Features of the Complete Beauty Solution

Insights Into Beauty

With the industry’s most complete view of the U.S. mass and prestige beauty market, built from POS data and deep industry expertise, Circana’s Complete Beauty solution offers a multitude of benefits to help inform business strategy. As beauty industry lines continue to blur and consumer buying behavior shifts, it’s critical to be able to identify and understand complex trends and evolving market dynamics quickly and easily.

Discover the business benefits below:

Uncover product and distribution opportunities across mass and prestige beauty in one place so you can make faster, more confident business decisions.

Improve margins with optimized pricing and promotion strategies to identify growth opportunities and increase sales.

Enable strategies that capture more of consumers’ spending so you can win market share and grow your business.

An Industry-wide Snapshot of Beauty

Circana’s Complete Beauty market data is tracked across categories, segments, and subsegments by brand, product, item, and brand classification (e.g., prestige, midrange, mass). The Complete Beauty solution covers different retail channels and spans the entire U.S. market.

This in-depth look allows clients to explore the following categories:

Fragrances: Ancillaries, gift sets, juices.
Makeup: Face, lip, eye, nail, gift sets.
Skincare: Body, face, sets & kits, sun, razors.
Hair: Hair care, hair color, hair styling consumables, hair sets.

Your Trusted Source for Evolving Beauty Trends

Circana’s Complete Beauty solution is uniquely positioned to address the most pressing needs in the industry. Whether you require expanded POS data coverage, clearer insight into your market share, or a comprehensive perspective of the beauty sector, the Complete Beauty solution delivers. For the first time, prestige and mass POS data are seamlessly integrated into one platform, paired with a detailed hierarchy, consistent syndicated definitions, and innovative methods for analyzing information. The Complete Beauty solution empowers you to confront and overcome your biggest business challenges with confidence.

Complete Beauty Use Cases

Prestige Beauty Retailers

As the mass and prestige beauty worlds continue to converge, it’s essential for prestige beauty retailers to understand the entire beauty landscape. With Circana’s Complete Beauty solution, these specialty retailers gain the insights they need across both prestige and mass beauty channels, enabling confidence in marketing, pricing, and assortment strategies that identify and capitalize on growth opportunities.

Mass Beauty Brands

Mass beauty brands partner with Circana and our Complete Beauty solution to develop strategic plans for sustainable growth. With Circana’s capabilities, brands can identify opportunities where they could enter or revamp, including targeted retail adjustments, renegotiating trade, identifying growth areas for expansion, and revamping their DTC business.

How You'll Grow with Circana's Complete Data

Confidence

Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.

Collaboration

Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.

Control

Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.

Consistency

Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.

Affordable and adaptable
to your growth journey

We make data integration and analytics easy. Our flexible plans are built around your business needs.

Get Started with the Complete Beauty Solution

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