Resources
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Market and Consumer
Complete Beauty Trends
Covering mass and prestige POS data, the Complete Beauty solution pinpoints emerging shifts in consumer preferences, category performance, and more. The depth and breadth of data available with the combination of prestige and mass beauty all in one place enables brands to tailor strategies to match evolving beauty market demands.
Coverage
Delivers the broadest coverage, including
mass POS, prestige POS, and new coverage.
Granularity
Syndicated category hierarchy across mass and prestige by category down to the item level.
Optimization
Circana provides insights into complex beauty trends and evolving market dynamics.
Join more than 7,000 clients and partners worldwide
Discover the Core Features of the Complete Beauty Solution
Insights Into Beauty
With the industry’s most complete view of the U.S. mass and prestige beauty market, built from POS data and deep industry expertise, Circana’s Complete Beauty solution offers a multitude of benefits to help inform business strategy. As beauty industry lines continue to blur and consumer buying behavior shifts, it’s critical to be able to identify and understand complex trends and evolving market dynamics quickly and easily.
Discover the business benefits below:
Uncover product and distribution opportunities across mass and prestige beauty in one place so you can make faster, more confident business decisions.
Improve margins with optimized pricing and promotion strategies to identify growth opportunities and increase sales.
Enable strategies that capture more of consumers’ spending so you can win market share and grow your business.
An Industry-wide Snapshot of Beauty
Circana’s Complete Beauty market data is tracked across categories, segments, and subsegments by brand, product, item, and brand classification (e.g., prestige, midrange, mass). The Complete Beauty solution covers different retail channels and spans the entire U.S. market.
This in-depth look allows clients to explore the following categories:
Fragrances: Ancillaries, gift sets, juices.
Makeup: Face, lip, eye, nail, gift sets.
Skincare: Body, face, sets & kits, sun, razors.
Hair: Hair care, hair color, hair styling consumables, hair sets.
Your Trusted Source for Evolving Beauty Trends
Circana’s Complete Beauty solution is uniquely positioned to address the most pressing needs in the industry. Whether you require expanded POS data coverage, clearer insight into your market share, or a comprehensive perspective of the beauty sector, the Complete Beauty solution delivers. For the first time, prestige and mass POS data are seamlessly integrated into one platform, paired with a detailed hierarchy, consistent syndicated definitions, and innovative methods for analyzing information. The Complete Beauty solution empowers you to confront and overcome your biggest business challenges with confidence.
Complete Beauty Use Cases
Prestige Beauty Retailers
As the mass and prestige beauty worlds continue to converge, it’s essential for prestige beauty retailers to understand the entire beauty landscape. With Circana’s Complete Beauty solution, these specialty retailers gain the insights they need across both prestige and mass beauty channels, enabling confidence in marketing, pricing, and assortment strategies that identify and capitalize on growth opportunities.
Mass Beauty Brands
Mass beauty brands partner with Circana and our Complete Beauty solution to develop strategic plans for sustainable growth. With Circana’s capabilities, brands can identify opportunities where they could enter or revamp, including targeted retail adjustments, renegotiating trade, identifying growth areas for expansion, and revamping their DTC business.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with the Complete Beauty Solution
Have questions about how Complete Beauty can help you understand market performance, shopper behavior, and category trends across the entire beauty landscape? Get in touch with our team. We’ll walk you through how Circana’s integrated data and insights can support smarter decisions in a fast‑moving, highly competitive beauty market.
Learn More About Circana's Other Solutions
