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CASE STUDY

Circana partners with a drugstore beauty brand to develop a three-year strategic plan for sustainable growth

Snapshot

SOLUTION AREA

Marketing

SOLUTION

Complete Beauty

INDUSTRIES

Beauty

CLIENT

Manufacturer

Circana partners with a drugstore beauty brand to develop a three-year strategic plan for sustainable growth
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The Challenge

Amid stalling performance, a drugstore beauty manufacturer needed to revitalize its strategy, turn thebrand around, and return to sustainable growth.
Insights

Insights

Circana’s Growth Consulting identified opportunities where the manufacturer could enter or revamp. These included targeted retail adjustments, renegotiating trade, identifying growth areas for expansion, and revamping its DTC business. Circana sized these opportunities and helped the manufacturer prioritize across its business units to ensure execution.

The Results

Circana’s growth strategy helped the brand reorient its three-year OGSP to execute on growth levers. The manufacturer also transformed its innovation process, developed guidelines and principles for customer relationships, and adjusted its social media strategy based on Circana’s recommendations.

The Results
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This strategy revealed more than

$57M 

IN POTENTIAL REVENUE

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Related Case Studies

Here are some other Growth Consulting case studies that can help shape your future

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