SOLUTION

Complete Audiences

Boost Your Campaign Performance with Precise Purchase-Based Targeting.

Circana’s Complete Audiences™ improves campaign precision and scale by reaching households with the highest likelihood to convert. Our audiences are so precise, they deliver up to 6x ROI compared to other audiences.

Convert your marketing segmentation & insights into digital activation

Precision targeting with verified data like purchase and viewership

Scaled targeting reaching up to 96% of U.S. Households

Reduce ad waste and improve campaign ROI

Activate Circana Audiences with any of our 20+ partners

How Complete Audience Works

Reach Your Target Audience

Our audiences can be activated with 20+ of our partners, available as soon as today. Our off-the-shelf or custom audiences can be used in a variety of ways, targeting past purchasers of a product attribute, viewer of a specific genre, or QSR guest.

100% Verified Audiences

100% of our audiences are built from Circana’sindustry-leading data like loyalty card purchases, viewership, and eating behavior to help marketers reach audience segments with precision. These segments are made up of shoppers who have made past purchases or other behaviors.

KPIs Beyond ROI

Our clients can use a combination of CircanaAudiences to achieve precision at scale. We empower brands to move beyond ROI by focusing on a broader set of KPIs that provide deeper insights into the full customer journey.

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Why Choose Complete Audiences?

We use a variety of verified data sources like purchase, viewership, and eating behavior data to target consumers most likely to convert. Our audiences can be activated across 20+ partner platforms and are proven to deliver up to 6x ROI versus other audience types.