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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Media
Complete Audiences
Circana’s Complete Audiences™ solution improves campaign precision and scale by reaching households with the highest likelihood to convert. Our audiences are so precise, they deliver up to 6x ROI compared to other audiences.
6x ROI
Precision that results in up to 6x ROI compared to other audiences.
96% Coverage
Scaled targeting reaching up to 96% of U.S. households.
100% Purchase-based Audiences
Audiences built from industry-leading data.
Join more than 7,000 clients and partners worldwide
Be More Effective With Your Campaigns and Attain Scale Accurately
Reach Your Target Audience
Our audiences can be activated with more than 20 of our partners, available as soon as today. Our off-the-shelf or custom audiences can be used in many ways, such as targeting past purchasers of a product attribute, viewers of a specific genre, or QSR guests.
KPIs Beyond ROI
Our clients can use a combination of Circana’s audiences to achieve precision at scale. We empower brands to move beyond ROI by focusing on a broader set of KPIs that provide deeper insights into the full customer journey.
Circana Uses Industry-leading Data To Target Consumers Most Likely To Convert
Circana’s audiences are built from industry-leading data like loyalty card purchases, viewership, and eating behavior, helping marketers reach audience segments with unmatched precision. Our audiences can be activated across more than 20 partner platforms and are proven to deliver up to 6x ROI versus other audience types.
Complete Audiences Use Cases
Manufacturers
Our Complete Audiences solution uses Circana's complete data, which is the only dataset that can accurately build target audiences at a UPC level at scale. This enables manufacturers to understand the relationship between their individual products and consumer intent, identifying opportunities for product development, packaging, and positioning.
Retailers
Our Complete Audiences solution gives retailers the tools they need to balance precision, engagement, and privacy to help drive store visits and online sales. Built from Circana’s industry leading receipt panel, this solution achieves targeted advertising scale more accurately.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
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