Complete Audiences

Circana’s Complete Audiences™ solution improves campaign precision and scale by reaching households with the highest likelihood to convert. Our audiences are so precise, they deliver up to 6x ROI compared to other audiences.

6x ROI

Precision that results in up to 6x ROI compared to other audiences.

96% Coverage

Scaled targeting reaching up to 96% of U.S. households.

100% Purchase-based Audiences

Audiences built from industry-leading data.

Join more than 7,000 clients and partners worldwide

Be More Effective With Your Campaigns and Attain Scale Accurately

Reach Your Target Audience

Our audiences can be activated with more than 20 of our partners, available as soon as today. Our off-the-shelf or custom audiences can be used in many ways, such as targeting past purchasers of a product attribute, viewers of a specific genre, or QSR guests.

KPIs Beyond ROI

Our clients can use a combination of Circana’s audiences to achieve precision at scale. We empower brands to move beyond ROI by focusing on a broader set of KPIs that provide deeper insights into the full customer journey.

Complete Audiences - woman smiling looking at phone with headphones on

Circana Uses Industry-leading Data To Target Consumers Most Likely To Convert

Circana’s audiences are built from industry-leading data like loyalty card purchases, viewership, and eating behavior, helping marketers reach audience segments with unmatched precision. Our audiences can be activated across more than 20 partner platforms and are proven to deliver up to 6x ROI versus other audience types.

Complete Audiences Use Cases

Manufacturers

Our Complete Audiences solution uses Circana's complete data, which is the only dataset that can accurately build target audiences at a UPC level at scale. This enables manufacturers to understand the relationship between their individual products and consumer intent, identifying opportunities for product development, packaging, and positioning.

Retailers

Our Complete Audiences solution gives retailers the tools they need to balance precision, engagement, and privacy to help drive store visits and online sales. Built from Circana’s industry leading receipt panel, this solution achieves targeted advertising scale more accurately.

Affordable and adaptable
to your growth journey

We make data integration and analytics easy. Our flexible plans are built around your business needs.

Complete Audiences - a server checking out products on a conveyor belt with shoppers smiling

Schedule a Demo of Complete Audiences — See Smarter Targeting in Action

Discover how Complete Audiences helps you reach the right consumers with precision, using deterministic data across purchase behavior, streaming habits, dining patterns, and real‑time intent signals. Schedule a demo to see how Circana’s advanced audience targeting can expand your reach, reduce wasted spend, and drive both immediate conversions and long‑term brand growth.

Learn More About Circana’s Other Media Solutions

Liquid Mix

Circana’s Liquid Mix™ solution is a self-serve marketing mix platform to quickly and accurately measure historical media performance and optimize future budgets across marketing channels without compromising data granularity, quality, or flexibility.

Liquid Mix

Retail Media

With Circana’s Retail Media capabilities, we connect marketing and media activity to sales and merchant activity, maximizing revenue across media channels.

Retail Media