We measure
and accelerate demand.

Measure everything, everywhere.

We measure demand so our clients understand where they have risks and opportunities.

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Accurate Answers

Uncover the why behind the what. Answer every question across consumer purchasing with reliable and diverse data, covering retailer and consumer views.

Integrated Platform

View your custom hierarchies the way you want to see them with our connected decisioning platform. Consistent delivery leads to faster, more actionable insights.

Expert Partners

Our industry experts are strategic partners who help you push your business beyond insights across CPG, general merchandise, foodservice, media, and retail.

Our Solutions Measure Demand

Market

Analytics

Right product. Right price. Right time.

Circana Solves

Complete coverage means solving any challenge through superior solutions.

Complete Audiences

Boost Your Campaign Performance with Precise Purchase-Based Targeting.

Complete Beauty

Spot the next emerging beauty trend.

Complete Consumer

Understand complex consumer behavior with clear, accurate insights into omnichannel dynamics

Complete E-commerce

Unlock faster insights with omnichannel market measurement.

Complete Food & Beverage

See everything purchased and consumed in and away from home.

Complete Market

An unrivaled view of the truth.

Future of

Plan with Certainty

Growth Consulting

Make better strategic decisions.

Innovation

Improve your odds of success across the entire product lifecycle.

Liquid AI

Amplifying Intelligence.

Liquid Data Collaborate

Transform your diverse data sets into clear insights.

Liquid Data Engage

Unpredictable Shoppers. Predictable Success.

Liquid Data Go

The perfect match for market, retailer, and consumer insights.

MULO+

Increase your market knowledge to make better, more confident decisions

Marketing

Right audience, right channels, real results.

Marketing Mix

Unlock the Power of Marketing Analytics with Data Driven Optimizations

Measurement

Maximize every media dollar and improve your sales results.

Receipt Panel

Omnichannel insights without compromise.

Retail Programs

Engage and collaborate like never before.

Supply Chain

Transform inventory and supply chain challenges into business opportunities.

Survey

Power your survey insights using verified purchase behavior.

Technology

Superior technology that uncovers new opportunities and unlocks business growth.

Consumer

Beauty Industry Insights, Data & Marketing Research Platform | Circana

Complete Beauty

Spot the next emerging beauty trend.

Consumer Behavior Analysis - Receipt Panel, Scan Panel & Survey Data | Circana

Complete Consumer

Understand complex consumer behavior with clear, accurate insights into omnichannel dynamics

Food & Beverage Industry Data Analytics & Consumer Behavior Tools | Circana

Complete Food & Beverage

See everything purchased and consumed in and away from home.

Survey

Power your survey insights using verified purchase behavior.

Capture exponential growth.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Innovation

Insights for the most up-to-date category narrative, continuously identify growth with +/-10% accuracy.

Growth Consulting

Make better strategic decisions.

Innovation

Improve your odds of success across the entire product lifecycle.

Marketing

Deliver up to 9x ROI on your media investments (when using Circana Audiences, Media Lift, and In-Flight Optimization together).

Complete Audiences

Boost your campaign performance with precise purchase-based targeting.

Marketing

Right audience, right channels, real results.

Measurement

Maximize every media dollar and improve your sales results.

Liquid Mix

Self-service marketing mix with an AI-powered approach to optimize marketing budgets.

Analytics

Pricing, trade promotion, forecasting, and assortment solutions deliver 5% sales growth on average with enhanced, actionable insights for strategic planning and execution.

Analytics

Right product. Right price. Right time.

Future of

Plan with Certainty

Supply Chain

Increase visibility to get ahead of inventory issues before they start and typically recover 5 - 8% of sales usually lost to OOS.

Supply Chain

Transform inventory and supply chain challenges into business opportunities.

Stay on the leading edge of innovation with solutions built to capture the next wave of opportunity.

This portfolio connects proven solutions from across our ecosystem—consumer insights, pricing models, innovation frameworks, forecasting scenarios, and media targeting strategies—into a cohesive offering. It’s designed to help businesses identify growth opportunities by understanding macroeconomic and consumer behavior shifts more clearly and comprehensively.

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Understanding How Tariffs Impact Global Consumer Behavior

Hispanic Consumer Shopping Behavior Analysis and Data-backed Strategies

Circana's Insights on GLP-1s and Their Impact on Consumer Spending

Superior Technology

Our industry-leading Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform. It’s customizable to meet your unique business needs and future-proof your strategy. Robust self-service capabilities track opportunities, and AI/ML-driven recommendations and alerts inform your decision-making.

Liquid AI

Developed with the sole purpose of answering our client’s most pressing business questions.

Liquid Data Collaborate

An end-to-end solution integrating critical data and analytics for a single source of truth.

Liquid Data Engage

Curated best practice reports and guided analysis for swift action on challenges.

Liquid Data Go

Market, retailer, and consumer insights designed exclusively for small CPG businesses.