We measure
and accelerate demand.

Measure everything, everywhere.

We measure demand so our clients understand where they have risks and opportunities.

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Accurate Answers

Uncover the why behind the what. Answer every question across consumer purchasing with reliable and diverse data, covering retailer and consumer views.

Integrated Platform

View your custom hierarchies the way you want to see them with our connected decisioning platform. Consistent delivery leads to faster, more actionable insights.

Expert Partners

Our industry experts are strategic partners who help you push your business beyond insights across CPG, general merchandise, foodservice, media, and retail.

Our Solutions Measure Demand

Market

Complete Market

Complete Market™ gives you robust measurement of in-store and online sales, including fulfillment type breaks, across CPG categories.

Store Audit

AI-powered image recognition plus POS data to turn in-store merchandising conditions, space productivity, and shelf execution into insights.

Complete Beauty

Complete Beauty® offers a holistic view of the beauty world, combining mass & prestige POS data for manufacturers & retailers in one place.

Complete Food & Beverage

Complete Food & Beverage® unites CREST®, NET & more—retail, CPG, foodservice & consumption data—everywhere people eat & drink, in one place.

Consumer

Complete Consumer

Complete Consumer™ gives a 360° view of U.S. buyers by tracking nearly all purchases across channels, powered by POS-aligned panel insights.

Survey

Our surveys uncover the why behind every buy, connecting shopper feedback with omnichannel data for quick insights at any product stage.

National Eating Trends

National Eating Trends® is a baseline view—tracking what, when & where people eat & drink daily, census-weighted, across all age groups.

Complete Beauty

Complete Beauty® offers a holistic view of the beauty world, combining mass & prestige POS data for manufacturers & retailers in one place.

CREST

CREST® = consumption behavior from National Eating Trends® plus added market share tracking, revealing where, when and why people dine out.

Complete Food & Beverage

Complete Food & Beverage® unites CREST®, NET & more—retail, CPG, foodservice & consumption data—everywhere people eat & drink, in one place.

Capture exponential growth.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Innovation

Insights for the most up-to-date category narrative, continuously identify growth with +/-10% accuracy.

Concept Testing

Our Concept Testing solution reveals the best ideas, packaging, and pricing, using real shopper data to predict and secure market success.

Hendry Market Structure

Hendry® Market Structure analyzes cross-category shopper behavior, revealing attributes, claims, and benefits that drive incremental growth.

Growth Predictor

Growth Predictor uses real shopper data, forecasting, and custom simulations to fuel innovation by spotting winning ideas worth investing in.

Test and Control

Quantify in-store change impact with Circana’s AI-powered Test & Control, using store-level POS data for smarter rollout decisions.

Consumer Decision Tree

Tell a stronger retail story with our Consumer Decision Tree, revealing loyalty drivers, decision-making factors, and competitive insights.

Marketing

Deliver up to 9x ROI on your media investments (when using Circana Audiences, Media Lift, and In-Flight Optimization together).

Measurement

Maximize the Impact of Every Media Dollar With Precise Measurement Tools

NCS Optimization

An NCS legacy solution, now part of Circana. See what’s landing, what’s lagging, and adjust your campaign strategy mid-flight.

NCS Measurement

NCS Sales Effect studies reveal how creative, audience, and media impact sales, helping you refine strategies and drive incremental growth.

Retail Media

Our Retail Media solutions offer an end-to-end approach, connecting marketing to sales to maximize revenue and boost ROAS with fast insights.

Complete Audiences

Complete Audiences™ uses demographic, behavioral, & purchase data to find high-value audiences, boosting precision, scale, & ROI up to 6x.

Liquid Mix

Liquid Mix™ is an AI-driven, self-serve tool that measures ROI, analyzes media spend impact, and finds optimization opportunities.

NCS Enablement

NCS's CPG Insights Stream turns raw data into actionable intelligence, delivering scalable purchase insights for clean rooms and data lakes.

NCS Targeting

NCS's Targeting uses real purchase data to reach likely buyers, boosting campaign efficiency and reducing wasted audience spend.

Marketing Mix

Marketing Mix solutions reveal the incremental impact of strategies, helping you make confident, data-backed budget decisions for better ROI.

Media Lift

Measure post-campaign outcomes with our Media Lift™ solution to see how media exposure drives behavior, efficiency, and incremental sales.

Analytics

Pricing, trade promotion, forecasting, and assortment solutions deliver 5% sales growth on average with enhanced, actionable insights for strategic planning and execution.

Future of

Our Future of service provides a 3-year outlook, combining market prediction, consumer survey, and expert analysis to help you prepare.

Growth Consulting

Growth Consulting is a managed service where we provide hands-on support to bring your category and brand strategies to life.

Forecasting

Our Forecasting services deliver data-driven demand projections, helping you plan smarter, act faster, and uncover growth opportunities.

Assortment

Circana’s Assortment solution helps you find the optimal product mix by category, store, and region to boost sales and on-shelf efficiency.

Price & Promotion

Circana’s Pricing & Promotions solutions use store-level data and AI models to monitor price elasticity and drive promotional efficiency.

Supply Chain

Increase visibility to get ahead of inventory issues before they start and typically recover 5 - 8% of sales usually lost to OOS.

On-Shelf Availability

Our On-Shelf Availability platform offers curated insights, enabling suppliers to take action and prevent future product availability issues.

Liquid Supply Chain

Liquid Supply Chain™ uses AI insights to give suppliers near-real-time, cross-retailer visibility, spotting risks and inventory gaps early.

Stay on the leading edge of innovation with solutions built to capture the next wave of opportunity.

This portfolio connects proven solutions from across our ecosystem—consumer insights, pricing models, innovation frameworks, forecasting scenarios, and media targeting strategies—into a cohesive offering. It’s designed to help businesses identify growth opportunities by understanding macroeconomic and consumer behavior shifts more clearly and comprehensively.

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Understanding How Tariffs Impact Global Consumer Behavior

Hispanic Consumer Shopping Behavior Analysis and Data-backed Strategies

Circana's Insights on GLP-1s and Their Impact on Consumer Spending

Superior Technology

Our industry-leading Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform. It’s customizable to meet your unique business needs and future-proof your strategy. Robust self-service capabilities track opportunities, and AI/ML-driven recommendations and alerts inform your decision-making.

Liquid AI

Developed with the sole purpose of answering our client’s most pressing business questions.

Liquid Data Collaborate

An end-to-end solution integrating critical data and analytics for a single source of truth.

Liquid Data Engage

Curated best practice reports and guided analysis for swift action on challenges.

Liquid Data Go

Market, retailer, and consumer insights designed exclusively for small CPG businesses.

NCSolutions is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you.

With our advanced targeting, optimization, measurement, and clean room solutions, you can maximize every media dollar you spend, improve your advertising ROI, and get more clarity about your consumers.