Circana’s comprehensive weekly updates on the U.S. consumer packaged goods sector monitor the impact of macroeconomic factors, including tariffs, on volume, price, and supply, providing valuable insights to support critical business decisions.

Please find our latest CPG Consumer Spend Tracker with data ending May 09, 2025, here. 

Highlights from this week’s edition:

• Spending in retail food & beverage shows improvement in April driven by a strong Easter week. Year-to-date 2025 shows healthy volume growth (0.5% vs. YA), but still some softening versus CY 2024 (0.8% vs. ‘23).

• Price growth remains stable with no observable impact from tariffs yet. With many tariffs now in effect since early April, we anticipate that select products will begin to see impact soon, though widespread impact may take time.

• In collaboration with Don Unser, we have a summary page of what is happening across sectors.

• This week, we have also introduced new pages, including tracking price and volume shifts by segment, linked to reliance on imports vs. domestic production.

  • Select segments relying more heavily on imports are likely to experience the greatest pricing impact, though most F&B segments will still feel some indirect impact (i.e., packaging, supply chain ripple effects). So far, inflation is stable in most F&B segments, with any acceleration driven by non-tariff factors.

  • Volume performance is strong in meal / at-home cooking segments (e.g., meat, produce, baking), while sweets, snacks, and alcohol continue to see declines.

• In non-food CPG, consumers continue to pull back on discretionary spending, with trends further softening in the last week. Year to date, core non-food CPG unit sales are up 0.3%, which is a softer performance than CY 2024 (0.9% vs. ’23).

• Non-food CPG price growth shows no visible impact from tariffs to date.