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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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Innovative Product Examples: A Comprehensive Archive

Circana’s New Product Pacesetters (NPP) reports focus on tracking the top-performing product launches across food, beverage, and nonfood categories, offering insights into innovation and consumer preferences. By analyzing sales data, market trends, and product performance, Circana identifies key strategies driving growth and highlights emerging consumer demands. The reports provide accurate and verified data, enabling businesses to understand industry performance and adapt to shifting market dynamics. This trusted analysis supports companies in making informed decisions and staying competitive in an evolving marketplace.

Building Buzz: Why New Products are Essential for Retail and CPG Success

1 Jul 2024

New products that made our Pacesetters list did so because they relied heavily on innovation to anticipate and respond to major shifts...

Circana’s 2022 New Product Pacesetters Report Reveals that a Commitment to Innovation Drives CPG Sales

7 Jun 2023

Elevated experiences, self-care and brand extensions win amid industry challenges CHICAGO — June 7, 2023 — Circana , formerly IRI and The...

New Product Pacesetters 2022

7 Jun 2023

Each year, Circana evaluates CPG’s top 100 food and beverage and top 100 nonfood product launches.

2024 New Product Pacesetters Report

4 Jun 2024

Innovation Meets Consumers in New Moments Each year, Circana evaluates CPG’s top 100 food and beverage and top 100 nonfood product...

Circana’s New Product Pacesetters Report Reveals 2023 Innovation Meets Consumers in New Moments

6 Jun 2024

Consumer behavior has changed dramatically in recent years, from the pandemic and then the resumption of active lifestyles and hybrid work

2023’s New Product Pacesetters: Innovation Meets Consumers in New Moments

13 Jun 2024

The latest lineup of winners reveals key themes and winning strategies that enabled successful new products in 2023.

New Product Pacesetters and the Commitment to Innovation: Strengthening CPGs and Consumer Connections

16 Jun 2025

From the homebound period of the pandemic and the economic uncertainty of 2024, consumers demonstrated their desire for and willingness to pay for new products that delivered on key needs as well as indulgences.

New Product Pacesetters and the Commitment to Innovation: Strengthening CPGs and Consumer Connections

17 Jun 2025

Circana, LLC today unveiled its 2024 New Product Pacesetters report, identifying last year’s most groundbreaking innovations across the food, beverage, and nonfood consumer packaged goods sectors.

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Discover the Top

Explore Circana’s New Product Pacesetters report—featuring the most impactful brand innovations and key strategies driving growth in today’s CPG market.

View all solutions that

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