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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI.

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Liquid Data
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Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Solutions

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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Which Thanksgiving Entrée Do You Prefer?

Holiday Prep Mode: ON

This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year. 

So ... Turkey or Ham?

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Innovative Product Examples: A Comprehensive Archive

Circana’s New Product Pacesetters (NPP) reports focus on tracking the top-performing product launches across food, beverage, and nonfood categories, offering insights into innovation and consumer preferences. By analyzing sales data, market trends, and product performance, Circana identifies key strategies driving growth and highlights emerging consumer demands. The reports provide accurate and verified data, enabling businesses to understand industry performance and adapt to shifting market dynamics. This trusted analysis supports companies in making informed decisions and staying competitive in an evolving marketplace.

1 Jul 2024

New products that made our Pacesetters list did so because they relied heavily on innovation to anticipate and respond to major shifts...

7 Jun 2023

Elevated experiences, self-care and brand extensions win amid industry challenges CHICAGO — June 7, 2023 — Circana , formerly IRI and The...

7 Jun 2023

Each year, Circana evaluates CPG’s top 100 food and beverage and top 100 nonfood product launches.

4 Jun 2024

Innovation Meets Consumers in New Moments Each year, Circana evaluates CPG’s top 100 food and beverage and top 100 nonfood product...

6 Jun 2024

Consumer behavior has changed dramatically in recent years, from the pandemic and then the resumption of active lifestyles and hybrid work

13 Jun 2024

The latest lineup of winners reveals key themes and winning strategies that enabled successful new products in 2023.

16 Jun 2025

From the homebound period of the pandemic and the economic uncertainty of 2024, consumers demonstrated their desire for and willingness to pay for new products that delivered on key needs as well as indulgences.

17 Jun 2025

Circana, LLC today unveiled its 2024 New Product Pacesetters report, identifying last year’s most groundbreaking innovations across the food, beverage, and nonfood consumer packaged goods sectors.

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Discover the Top

Explore Circana’s New Product Pacesetters report—featuring the most impactful brand innovations and key strategies driving growth in today’s CPG market.

View all solutions that

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