Innovative Product Examples: A Comprehensive Archive

New products that made our Pacesetters list did so because they relied heavily on innovation to anticipate and respond to major shifts...

Elevated experiences, self-care and brand extensions win amid industry challenges CHICAGO — June 7, 2023 — Circana , formerly IRI and The...

Each year, Circana evaluates CPG’s top 100 food and beverage and top 100 nonfood product launches.

Innovation Meets Consumers in New Moments Each year, Circana evaluates CPG’s top 100 food and beverage and top 100 nonfood product launches. The latest lineup of winners uncovers key themes and winning strategies that enabled successful new products in 2023. Our 29th annual report highlights the changes Americans have experienced since the pandemic. Many of these products were developed in 2022 or even 2021, when many consumers started to regain their out-of-home mobility and resumed family...

Consumer behavior has changed dramatically in recent years, from the pandemic and then the resumption of active lifestyles and hybrid work

The latest lineup of winners reveals key themes and winning strategies that enabled successful new products in 2023.

From the homebound period of the pandemic and the economic uncertainty of 2024, consumers demonstrated their desire for and willingness to pay for new products that delivered on key needs as well as indulgences.

Circana, LLC today unveiled its 2024 New Product Pacesetters report, identifying last year’s most groundbreaking innovations across the food, beverage, and nonfood consumer packaged goods sectors.