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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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Innovative Product Examples: A Comprehensive Archive
Circana’s New Product Pacesetters (NPP) reports focus on tracking the top-performing product launches across food, beverage, and nonfood categories, offering insights into innovation and consumer preferences. By analyzing sales data, market trends, and product performance, Circana identifies key strategies driving growth and highlights emerging consumer demands. The reports provide accurate and verified data, enabling businesses to understand industry performance and adapt to shifting market dynamics. This trusted analysis supports companies in making informed decisions and staying competitive in an evolving marketplace.
4 Jun 2024
Innovation Meets Consumers in New Moments Each year, Circana evaluates CPG’s top 100 food and beverage and top 100 nonfood product launches. The latest lineup of winners uncovers key themes and winning strategies that enabled successful new products in 2023. Our 29th annual report highlights the changes Americans have experienced since the pandemic. Many of these products were developed in 2022 or even 2021, when many consumers started to regain their out-of-home mobility and resumed family...
