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Solutions

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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Our Technology

Circana technology moves at the speed of thought

As industries change and consumer behavior evolves, you need a partner who can help make sense of it all.

Our industry-leading Liquid Data® and Liquid AI™ technology gives you cross-industry data, integrated AI capabilities, and advanced analytics in a single, open platform. It’s customizable to meet your unique business needs and empower your data scientists to future-proof your strategy.

Track opportunities with unparalleled speed

See the complete picture of your data with ease to stay on top of your business 

Access integrated AI that drives faster and better decisions with Emiri™, your digital assistant

Stay a step ahead with deep industry knowledge, extensive data assets, and technology innovation

Why Circana?

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Our data tracks consumers and markets in 23 countries, representing 75% of the world’s GDP.
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Without access to high-quality data, it is impossible to get a true picture of consumer behavior. Our data allows us to provide the most precise predictive analytics clients need to navigate uncertainty with confidence.
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Our technology helps you maximize the ROI of your data and analytics for faster and better decisions.

Technology Insights

Is Your Business AI-Ready?

There are two primary deployment strategies for AI PCs, and your self-assessment will help you select the best approach for your business.

Circana Launches Liquid AI, Marking Five Years of AI Innovation

Liquid AI is the culmination of years of training, tuning and development, designed to help our clients leverage the power of AI

Preventive Medicine for Hallucinations in Generative AI

While AI hallucinations present a hurdle in the use of AI-based solutions, with careful management, issues can be mitigated...

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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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