Our Technology

Circana technology moves at the speed of thought

As industries change and consumer behavior evolves, you need a partner who can help make sense of it all.

Our industry-leading Liquid Data® and Liquid AI™ technology gives you cross-industry data, integrated AI capabilities, and advanced analytics in a single, open platform. It’s customizable to meet your unique business needs and empower your data scientists to future-proof your strategy.

Track opportunities with unparalleled speed

See the complete picture of your data with ease to stay on top of your business

Access integrated AI that drives faster and better decisions with Emiri™, your digital assistant

Stay a step ahead with deep industry knowledge, extensive data assets, and technology innovation

Why Circana?

Our data tracks consumers and markets in 23 countries, representing 75% of the world’s GDP.

Without access to high-quality data, it is impossible to get a true picture of consumer behavior. Our data allows us to provide the most precise predictive analytics clients need to navigate uncertainty with confidence.

Our technology helps you maximize the ROI of your data and analytics for faster and better decisions.

Circana's Technology Solutions

Unify+

The Unify+ solution helps you visualize trends, work together, and build custom reports — all in one place. Your team can adjust data in real time and automate repetitive tasks to focus on the insights that matter.

Intelligence Suite

Circana’s Intelligence Suite™ solution helps you integrate, harmonize, and automate data workflows across your business. Built for scalability, this cloud-based, flexible solution connects various data sources, powers real-time automation, and delivers insights to support faster and more confident decision-making.

Liquid AI

Developed to answer your most pressing business questions, Liquid AI™ is a fusion of leading data assets, robust data science, and deep industry knowledge.

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data together in one place — and puts it alongside our industry-wide view. You’ll get a complete picture of the retail landscape across eight key market segments, from food and fashion to tech and health. Our technology platform gives you clear, actionable insights, all easily shareable with your most important vendors.

Liquid Data Go

Breaking into retail takes more than a great product – it takes proof. Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value with performance data from MULO+, the largest expansion of the total U.S. universe since 2011. With insights from POS data, panel behavior, e-commerce trends, and pricing across key retailers — including beauty, club, dollar, mass, grocery, and online pure play — brands can uncover market dynamics, track sales, and take action that drives growth.

Liquid Data Engage

Liquid Data Engage solution is a turnkey, collaborative solution built for retailers. It integrates your data assets and delivers curated insights with actionable recommendations to support customer-centric strategies. Powered by Circana’s Liquid Data® technology, it provides consistent, scalable insights and a visually intuitive experience.