Liquid Mix is so Powerful
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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Future of™ B2B Tech is now available
THE SINGLE SOURCE OF TRUTH FOR
B2B Technology
Circana’s complete view offers the greatest breadth and depth of data available for the technology and durables industries in the countries that matter most to your bottom line.
Our industry-leading technology platform, Unify+™, integrates all your datasets in one place for fast, convenient access to your personalized, weekly, global industry point-of-sale database.
As a recognized leader in data, analytics, and insights, we work with retailers, manufacturers, resellers, mobile carriers, and others to deliver a complete understanding of the current environment and develop detailed predictions. That means you can take confident, targeted actions with proven returns on your investment.
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Industry Experts
"While the second half of 2024 began to experience increased demand for PCs, 2025 is expected to bring broader PC demand as the majority of pre-pandemic devices purchased in 2020 and 2021 near end of life. Growth is expected through 2025 and 2026, while normalizing in 2027 with ASPs projected to see modest increases between 1%-3% during that period."
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Market Movers: Top Categories and Notable Sales Shifts This Period
Business Applications, Security, and Total BTO PCs lead the industry in current period sales. Security rose from rank 4 to 2, while Total BTO PCs dropped from 2 to 3, and Total PCs slipped from 3 to 4.
Substantial sales growth was seen in Business Applications (+24.4%), Database and Application Development (+24.3%), and Cloud Infrastructure and Platform as a Service (+22.3%). Total PCs and Networking Devices experienced declines, with -8.2% and -4.6% respectively.
Source: Circana, Liquid AI™,
July, 2025
Data Source:
Point of Sale (POS) Data
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