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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

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See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Diagnostic, predictive, and prescriptive insights.

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Maximize every media dollar.

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Liquid AI

Answer your most pressing business questions in a fraction of the time.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

B2B Technology
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THE SINGLE SOURCE OF TRUTH FOR

B2B Technology

Circana’s complete view offers the greatest breadth and depth of data available for the technology and durables industries in the countries that matter most to your bottom line.

Our industry-leading technology platform, Unify+™, integrates all your datasets in one place for fast, convenient access to your personalized, weekly, global industry point-of-sale database.

As a recognized leader in data, analytics, and insights, we work with retailers, manufacturers, resellers, mobile carriers, and others to deliver a complete understanding of the current environment and develop detailed predictions. That means you can take confident, targeted actions with proven returns on your investment.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Mike Crosby

Mike Crosby

Executive Director, Industry Analyst, B2B / B2C Technology

"While the second half of 2024 began to experience increased demand for PCs, 2025 is expected to bring broader PC demand as the majority of pre-pandemic devices purchased in 2020 and 2021 near end of life. Growth is expected through 2025 and 2026, while normalizing in 2027 with ASPs projected to see modest increases between 1-3% during that period.
Assess Key Market Trends
Improve Business Planning
B2B Technology
Develop Effective Sales and Solution Strategies
Gain Market Segment Insights

With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

Top Performers and Noble Changes in Product Sales


The top three leaders in the industry remain unchanged: Business Applications, Security, and Total BTO PCs. Total PCs experienced a notable rank improvement, moving from 5th to 4th place, with a substantial sales increast of 13.1%. Meanwhile, Networking Devices also showed a significant sales growth of 13.7%, maintaining its 9th position.

Source: Circana, Liquid AI™,

January, 2025

Data Source: 

Point of Sale (POS) Data

Shell Shock: How Consumers are Reacting to Egg Shortages and Rising Prices

Apr 17, 2025

Insights in Action

Despite a 68% year-over-year spike in egg prices as of early 2025, consumer demand has remained resilient, with households purchasing...

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Featured Solutions

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An unrivaled view of the truth.

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Plan with Certainty

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