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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Future of™ B2B Tech is now available
THE SINGLE SOURCE OF TRUTH FOR
B2B Technology
Circana’s complete view offers the greatest breadth and depth of data available for the technology and durables industries in the countries that matter most to your bottom line.
Our industry-leading technology platform, Unify+™, integrates all your datasets in one place for fast, convenient access to your personalized, weekly, global industry point-of-sale database.
As a recognized leader in data, analytics, and insights, we work with retailers, manufacturers, resellers, mobile carriers, and others to deliver a complete understanding of the current environment and develop detailed predictions. That means you can take confident, targeted actions with proven returns on your investment.
Join more than 7,000 clients and partners worldwide
It all starts with
B2B Technology Industry Experts
"While the second half of 2024 began to experience increased demand for PCs, 2025 is expected to bring broader PC demand as the majority of pre-pandemic devices purchased in 2020 and 2021 near end of life. Growth is expected through 2025 and 2026, while normalizing in 2027 with ASPs projected to see modest increases between 1%-3% during that period."
Drive B2B Technology Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Business Applications, Security, and BTO PCs Lead; Services Jumps in Rank
The top three categories by sales remain Business Applications, Security, and Total BTO PCs, all holding steady at ranks 1, 2, and 3 respectively.
Services saw the only notable rank change, climbing from 13 to 10 with a substantial 11.4% increase in sales. Warranties experienced the largest decline, down 4.2% in sales but holding rank at 9.
Source: Circana, Liquid AI™,
December, 2025
Data Source:
Point of Sale (POS) Data
6 Feb 2026
Insights in Action
When deploying a survey that helps shape business decisions, the questions are as important as the answers. Indeed, the value of survey data is directly proportional to its quality and accuracy. Brands that understand how to design, align, and integrate survey insights within a broader informed context can transform findings into a competitive advantage.
Featured Solutions for B2B Technology Brands
Circana offers tailored solutions for every corner of the B2B Technology industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
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