Solutions
We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
NCSolutions (NCS) has joined Circana!
With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more
With Circana, You Can.
Industries
Resources
THE SINGLE SOURCE OF TRUTH FOR
B2B Technology
Circana’s complete view offers the greatest breadth and depth of data available for the technology and durables industries in the countries that matter most to your bottom line.
Our industry-leading technology platform, Unify+™, integrates all your datasets in one place for fast, convenient access to your personalized, weekly, global industry point-of-sale database.
As a recognized leader in data, analytics, and insights, we work with retailers, manufacturers, resellers, mobile carriers, and others to deliver a complete understanding of the current environment and develop detailed predictions. That means you can take confident, targeted actions with proven returns on your investment.
Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
"While the second half of 2024 began to experience increased demand for PCs, 2025 is expected to bring broader PC demand as the majority of pre-pandemic devices purchased in 2020 and 2021 near end of life. Growth is expected through 2025 and 2026, while normalizing in 2027 with ASPs projected to see modest increases between 1%-3% during that period."
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
PC and Security Lead, Business Apps Drop in Latest 4-Week Sales Rankings
Total BTO PCs maintained the top spot, while Total PCs rose to 2nd, overtaking Business Applications, which fell from 2nd to 4th with a substantial -22.9% decline in sales. Security moved up to 3rd, showing a strong 7.9% increase.
Other notable shifts:
Networking Devices climbed two spots to 6th, and Cloud Infrastructure and Platform as a Service dropped from 7th to 9th with a -10.1% decrease. The top three leaders are now Total BTO PCs, Total PCs, and Security.
Source: Circana, Liquid AI™,
March, 2025
Data Source:
Point of Sale (POS) Data
Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
Future of™ B2B Tech is now available
