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B2B Technology

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Industry Experts

Mike Crosby

Executive Director, Industry Analyst, B2B / B2C Technology

Expert Bio

"While the second half of 2024 began to experience increased demand for PCs, 2025 is expected to bring broader PC demand as the majority of pre-pandemic devices purchased in 2020 and 2021 near end of life. Growth is expected through 2025 and 2026, while normalizing in 2027 with ASPs projected to see modest increases between 1-3% during that period.

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INDUSTRY RANKING

Data Spotlight

Top Performers and Noble Changes in Product Sales

The top three leaders in the industry remain unchanged: Business Applications, Security, and Total BTO PCs. Total PCs experienced a notable rank improvement, moving from 5th to 4th place, with a substantial sales increast of 13.1%. Meanwhile, Networking Devices also showed a significant sales growth of 13.7%, maintaining its 9th position.

Source: Circana, Liquid AI™,

January, 2025

Data Source:

Point of Sale (POS) Data

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