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B2B Technology
Circana’s complete view offers the greatest breadth and depth of data available for the technology and durables industries in the countries that matter most to your bottom line.
Our industry-leading technology platform, Unify+™, integrates all your datasets in one place for fast, convenient access to your personalized, weekly, global industry point-of-sale database.
As a recognized leader in data, analytics, and insights, we work with retailers, manufacturers, resellers, mobile carriers, and others to deliver a complete understanding of the current environment and develop detailed predictions. That means you can take confident, targeted actions with proven returns on your investment.
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Industry Experts
"While the second half of 2024 began to experience increased demand for PCs, 2025 is expected to bring broader PC demand as the majority of pre-pandemic devices purchased in 2020 and 2021 near end of life. Growth is expected through 2025 and 2026, while normalizing in 2027 with ASPs projected to see modest increases between 1-3% during that period."
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INDUSTRY RANKING
Data Spotlight
Top Categories Hold Steady; Notable Swings in Sales Growth
The top three leaders are Total BTO PCs, Business Applications, and Total PCs. Total BTO PCs rose to the #1 spot (up from #3), while Business Applications dropped to #2 (from #1), and Total PCs moved up to #3 (from #4). Cloud Infrastructure and Platform as a Service saw a substantial 15.5% increase in sales, while Security experienced a significant decline of 20.6%. Most other categories showed minimal rank changes and moderate sales shifts.
Source: Circana, Liquid AI™,
February, 2025
Data Source:
Point of Sale (POS) Data
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