Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
Future of™ B2B Tech is now available
THE SINGLE SOURCE OF TRUTH FOR
B2B Technology
Circana’s complete view offers the greatest breadth and depth of data available for the technology and durables industries in the countries that matter most to your bottom line.
Our industry-leading technology platform, Unify+™, integrates all your datasets in one place for fast, convenient access to your personalized, weekly, global industry point-of-sale database.
As a recognized leader in data, analytics, and insights, we work with retailers, manufacturers, resellers, mobile carriers, and others to deliver a complete understanding of the current environment and develop detailed predictions. That means you can take confident, targeted actions with proven returns on your investment.
Join more than 7,000 clients and partners worldwide
It all starts with
B2B Technology Industry Experts
"In 2026, IT hardware revenue is projected to grow +8.5% even as unit volumes decline by -4.8%, underscoring a widening disconnect between shipments and spending. ASPs are expected to rise sharply (+13.9%). While premiumization— particularly around AI-ready and security-enhanced systems—contributes to this trend, most of the price expansion is likely driven by higher input costs, most notably continued volatility in DRAM and NAND."
Drive B2B Technology Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Top industry leaders and standout sales growth in the latest 4-week period
No changes in rankings were observed among the listed products. The top 3 categories by current global rank are Security, Total BTO PCs, and Total PCs. Notable sales growth was seen in Business Applications with a 51.3% increase and Services with a 40.4% rise versus the prior year. Cloud Infrastructure and Platform as a
Service also saw substantial growth at 27.3%.
Source: Circana, Liquid AI™,
May, 2026
Data Source:
Point of Sale (POS) Data
Featured Solutions for B2B Technology Brands
Circana offers tailored solutions for every corner of the B2B Technology industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
Speak to an Expert
We’ll Show You How to Transform
Complexity into Clarity
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
