Future of™ B2B Tech is now available

THE SINGLE SOURCE OF TRUTH FOR

B2B Technology

Circana’s complete view offers the greatest breadth and depth of data available for the technology and durables industries in the countries that matter most to your bottom line.

Our industry-leading technology platform, Unify+™, integrates all your datasets in one place for fast, convenient access to your personalized, weekly, global industry point-of-sale database.

As a recognized leader in data, analytics, and insights, we work with retailers, manufacturers, resellers, mobile carriers, and others to deliver a complete understanding of the current environment and develop detailed predictions. That means you can take confident, targeted actions with proven returns on your investment.

Join more than 7,000 clients and partners worldwide

It all starts with

B2B Technology Industry Experts

Mike Crosby

Senior Industry Advisor, IT Thought Leadership
Commercial B2B / Consumer Technology

Expert Bio

"In 2026, IT hardware revenue is projected to grow +8.5% even as unit volumes decline by -4.8%, underscoring a widening disconnect between shipments and spending. ASPs are expected to rise sharply (+13.9%). While premiumization— particularly around AI-ready and security-enhanced systems—contributes to this trend, most of the price expansion is likely driven by higher input costs, most notably continued volatility in DRAM and NAND."

Drive B2B Technology Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Assess Key Market Trends

Improve Business Planning

Develop Effective Sales and Solution Strategies

Gain Market Segment Insights

INDUSTRY RANKING

Data Spotlight

Business Applications, Security, and Total BTO PCs lead; Storage & Data Protection sees highest growth

The top three ranked categories for the current 4-week period are Business Applications, Security, and Total BTO PCs. No changes in rankings occurred compared to the prior period. Notably, Storage and Data Protection experienced a substantial sales increase of 49.9% versus year ago. Total BTO PCs also saw strong growth at 32.9%, while Database and Application Development rose by 18.2%. Negative sales trends were observed for Networking Devices (-2.9%) and Warranties (-2.2%).

Source: Circana, Liquid AI™,

July, 2026

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

Insights in Action

Circana Advances AI-Powered Marketing Measurement: Introducing Liquid Mix with Google Meridian

Marketers want transparent, flexible measurement without sacrificing the depth of data and expertise required for rigor, or the ease and speed needed to make better business decisions

8 Sept 2026

Industry Posts

Featured Solutions for B2B Technology Brands

Circana offers tailored solutions for every corner of the B2B Technology industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.