Complexity into Clarity

Circana is the leading advisor on the complexity of consumer behavior.

See the Possibilities

Slide 1 Slide 1
Slide 1 Slide 1
Slide 1 Slide 1
Slide 1 Slide 1
Slide 2 Slide 2

Complexity into Clarity is…

The Most Complete View

We help you quantify demand for new and existing products and pinpoint the right customer segments and opportunities to target.

Unparalleled Technology

Our data lets you see the complete consumer in new ways so you can spark new thinking and outpace competitors.

Deep Industry Expertise

As your strategic partner, we push beyond insights into ideas that ignite new thinking and lead to better outcomes.

Circana gives you

Measurement of more than 4 trillion in global consumer spend covering over 30 million products

Real-time visibility into consumers and markets in 23 countries, representing 75% of the world’s GDP

Insights across 26 industries, more than 2,000 categories, and over 500,000 stores

Ignite Thinking

Our industry experts are strategic partners who truly understand your business, allowing us to push beyond insights into ideas that spark new thinking and lead to better outcomes.

Inspire Action

Our Liquid Data® technology includes cross-industry data and advanced analytics in one place, providing clarity for your business so you can see all the angles and find new connections.

Your Inner Circana

Stay in the know with the latest from our experts


Ignite thinking and improve decision making with deep-dive analyses and expert insights. 

Case Studies

See how we inspire brands and retailers to unlock business growth with unprecedented clarity. 


Discover our industry experts’ perspectives on the issues that matter to your business.


Hear experts discuss the latest consumer trends, insights, and opportunities in the market.

Allowing you to make more confident decisions,
just like almost 7,000 of the world’s leading brands and retailers.

7-eleven logo

What we needed was the ability to measure the Covid response, and Circana’s Monthly Sensitivities gave us the real time view of the consumer response, allowing us to time align to actions over time.

We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what already have in place.

Rich Seifrid
Manager, Advanced Analytics,

Circana worked with us throughout the process to make sure that they had the problem definition correct, went back and forth with that to make sure that everything was lined up, and then once we did get the results, they were gracious to set up a full walkthrough with me and then also did it with my team later so that we were able to answer any questions.

Scott Dunkley
Merchandising Center of Excellence

As we launched Gulp Media Network, it was a natural fit to lean on the expertise, deep knowledge, and capabilities of our business that Circana brings to build audiences and analyze the efficacy of media campaigns for Gulp Media Network.

Ben Tienor
Director, Gulp Media Network,

The Circana team is part of our team. We work arm in arm to help bring more value to our advertisers. They’ve been with us every step of the way, and our Media and Sales Performance Dashboard is just one example of how we bring that to life.

Soyeong Park
Head of Measurement Insights & Data Strategy
Sam’s Club MAP (Member Access Platform)

Through a combination of Circana’s retail point-of-sale and Checkout data assets, we can better understand consumer shopping behaviors and key market trends. We will continue to leverage Circana’s data to help validate our strategies, as we bring new and exciting products and experiences to athletes across the country.

Sara Bondi
Vice President Strategy
Dick’s Sporting Goods

We’re Hiring!

We’re fueled by a passion for continuous learning and finding purpose in what we do. Explore our open roles and discover how we’re unstoppable together.