Small Business Analytics For Growing CPGs
Harness big data without the big budgets
Get started for free!
Join more than 7,000 clients
and partners worldwide
Empower your small business with
Liquid Data Go™, the analytics platform designed for ambitious CPGs.
Liquid Data Go™ is your fast, hassle-free access to market, retailer, and consumer insights.
Developed for smaller CPGs. Packages start at $834 per month.
(plus any applicable taxes) **A minimum 12-month subscription required.
Get started with a free 30-day trial
Make compelling arguments to get your products listed
Understand the levers that drive consumer behavior
Track performance across sales channels and regions
See how retailers rank and compare your products.
“Having complete data eliminates opinion and speculation. We get real information for real results.”
Mike Tysiak,
VP Sales @ Lily’s Toaster Grills
“We need data and facts to back up what we’re doing with our business. I would definitely recommend LDG for any emerging brand.”
Frank Muchel,
CEO Partner Foods Group
Tracking
Liquid Data Go is the small business analytics solution that provides emerging and mid-market brands with 15% more market measurement coverage than our nearest competitor. With a complete picture of sales and share performance, you can make better decisions to grow your business.
Insights
Intuitive reporting and simple visualizations mean you don’t need to be a data expert to use Liquid Data Go. Built on Circana’s industry-leading business intelligence solution, Unify+, you’ll be using the same tools as some of the biggest brands in the world.
Your subscription to Liquid Data Go unlocks access to on-demand and unlimited reporting stories, no matter how many times you need to check a month.
Impact
A simple and cost-effective suite of small business analytics packages makes Circana’s point-of-sale, loyalty, and panel data assets accessible to everyone.
From entry–level to more sophisticated options, set up your team for success with data-driven decisions and an insights platform designed to meet your growth ambitions.
With small business analytics, it’s never been easier to understand how key sales, distribution, pricing, promotion, and consumer measures are impacting your business across channels and retailers.
Get insights straight to your inbox
Accessible. Empowering.
Choose the right Liquid Data Go package to level up and beat your competition
Trial
Try before
you buy
- MULO+ Market Data (Total US, Regions, States, Markets)
- 1 Category
- 1 License
- Online training & chat support
Standard
Foundational sales &
share reporting
- MULO+ Market Data (Total US, Regions, States, Markets)
- 1 Category
- 3 Licenses
- 1 Digital audience
- Online training & chat support
Advanced
Standard plus consumer insights & distribution planning
- MULO+ Market Data (Total US, Regions, States, Markets)
- 1 Category
- Consumer data
- Grow distribution
- 5 Licenses
- 3 Digital audiences
- Online training & chat support
Premium
Advanced plus retail execution strategy
- MULO+ Market Data (Total US, Regions, States, Markets)
- 1 Category
- 10 Licenses
- 5 Digital audiences
- Consumer data
- Grow distribution
- Advanced price & promo
- Out of stock
- Online training & chat support
Add-Ons
– Additional channels (Military, E-Commerce, Pet)
– Retailer packages (Kroger, Walmart, Sam’s Club)
– Extra categories
Not sure what’s right for you?
We can help
ON-DEMAND WEBINAR
“Smaller-size CPGs continue to
disrupt the market.”
Which manufacturers are winning in CPG and why? Watch this webinar to hear business leaders from top-performing CPGs as part of our annual CPG Growth Leaders study. Leaders from top-ranked companies join our Thought Leadership team to share their perspectives on how to drive winning sales and share growth in U.S. omnichannel retail.
Liquid Data Go Insights.
Blog | Retail By James Carlson, Mid-Market Consultant and Team Leader, Circana
Blog | Retail By James Carlson, Mid-Market Consultant and Team Leader, Circana
Want to know more?
FAQs
Not at all. All of the screens, user experiences and workflows have been designed with a non-data expert in mind. Liquid Data Go has a very simple, uncluttered user experience. No coding or dedicated data resource will ever be needed. This was one of our guiding principles from the start.
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
As you don’t need to be a data expert to use Liquid Data Go, you should find it simple and intuitive to use. Whenever you need support however, we have a dedicated service team ready to support you. They are available on Live chat, email or telephone. If you need dedicated help for a significant project, such as retailer negotiation, we also have consulting packages available and would be delighted to help.
Yes it does, in two ways. Firstly, there are a range of additional and premium options that you can simply add to your Liquid Data Go account at any time. This includes additional categories or geographies, through to advanced pricing, media audiences, loyalty and more. But since it’s also from Circana, we can also help you move onto a whole new level when you’re ready. We already work with 7,000 of the leading brands and retailers across the World.
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.