Analyzing in-store and online shopping behavior is complex. There’s never been a global, single-source view available across all industries and categories until now.
Circana’s suite of market measurement solutions give you access to our industry-leading POS data, which is unparalleled in measuring market size, share, and trend over time. No other company provides a more granular view of what’s selling at retail, across as many industries.
We track 26 industries and more than 2,000 categories to provide a more complete view of the market.
We integrate our market measurement, consumer insights, and activation in Liquid Data®, a single, easy-to-use platform.
With our data, analytics, and technology, it’s easier than ever for you to access the right market insights.