Liquid AI
Liquid AI™
Answer your most pressing questions and make optimal decisions in a fraction of the time with a fusion of deep industry knowledge, extensive data assets, and technology innovation.
Ensure the best possible outcome every time.
By integrating all our data with hundreds of predictive algorithms and generative AI, Liquid AI transforms data and information into immediately consumable insights. When deployed against critical business questions, Liquid AI reduces complex tasks from hours or days to just minutes, enhancing operational efficiencies and making insights readily accessible.
![](https://www.circana.com/wp-content/uploads/2024/06/Brain-top-background.png)
Mass customization of knowledge.
![](https://www.circana.com/wp-content/uploads/2024/06/People.png)
You benefit from dedicated teams with decades of deep industry knowledge and an embedded culture of innovation that guide our long-term AI strategy.
![](https://www.circana.com/wp-content/uploads/2024/06/Data.png)
Your answers are based on more than five years of training and fine-tuning Liquid AI using the industry’s most complete data assets.
![](https://www.circana.com/wp-content/uploads/2024/06/Technology.png)
Our continuous investment in visualization, knowledge capture, and analysis automation, delivers a seamless user experience within our trusted Liquid Data® platform.
So, what can you do with Liquid AI?
Liquid AI answers your essential business questions across four core areas.
![](https://www.circana.com/wp-content/uploads/2024/06/Liquid-AI-1.png)
Operational Understanding
What is happening with my brand?
What has changed in the competitive landscape?
What account/market do I need to pay attention to?
![](https://www.circana.com/wp-content/uploads/2024/06/Liquid-AI-2.png)
Diagnostics
Why are sales up/down in market X?
What’s driving share change for my brand?
Where are my competitors winning and why?
![](https://www.circana.com/wp-content/uploads/2024/06/Liquid-AI-3.png)
Market Context
What are emerging trends in my category?
What macro themes affect my business?
How are consumer preferences shifting?
![](https://www.circana.com/wp-content/uploads/2024/06/Liquid-AI-4.png)
Recommendations
How can I grow sales for my brand?
How should I address the most pressing competitive threats?
What pricing options do I have to grow share?