A world without cookies makes a fragmented media ecosystem even more complex. To truly optimize your media spend, you need clarity on who your consumers and how they engage with your brand, everywhere they purchase.
Improve your media campaign ROI up to 9x with Circana’s audiences and measurement solutions built from the industry’s largest and most holistic purchase data, including 4x more sales coverage than any other provider. This extensive knowledge of consumer behavior fuels the most granular, most accurate, and fastest-available insights to drive proven brand growth. Reaching audiences based on actual purchase behavior instead of traditional KPIs delivers unparalleled media effectiveness and empowers alternative growth strategies such as new buyers.
Circana’s Strategic Role in 7-Eleven’s Gulp Media Network Expansion
Explore how Circana’s expertise enhances 7-Eleven’s Gulp Media Network through advanced lift measurement and audience builder capabilities. Learn about the synergy in data analytics, insights, and campaign efficacy that drives impactful media strategies for immediate consumption manufacturers.
Companies that use our audience data achieve up to 6x greater ROI than by using other audiences.
With our audiences and measurement insights, you’ll see up to 9x the ROI on your media spend compared to the competition.
The breadth and granularity of our data fuels our media solutions: 2x the loyalty card data per household and 4x the ACV coverage than the nearest competitors.