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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

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CASE STUDIES

Winning Retail and
Brand Strategies

See how Circana can help your business grow.

Market and Consumer Measurement

Focus on the who, what, where, when, and why behind purchases. 

Jamaica Rum Vibes expands its brand with support from Circana

Impression Beverages founder Tamoy Carter, born and raised in the rural hills of Jamaica, wanted to bring authentic rum culture to the UK. To take his business to the next level, he needed to create more awareness of its brand and ready-to-drink cans, Jamaica Rum Vibes, and to grow sales by introducing these to retailers.

Alcoholic Beverages

A personal care manufacturer wanted to expand distribution to a key retailer’s brick-and-mortar locations. 

The client needed answers from known category buyers for an upcoming meeting with the retailer. Since this product catered to specific buyers, it was important respondents were members of that demographic.

Health and Wellness

A center-store manufacturer competes with two large manufacturers and a private label in its category. The competitor with the largest sales share was the long-standing category advisor. The center-store manufacturer felt it was not getting a fair share of shelf and distribution.

Food and Beverage

A major food and beverage manufacturer set a goal to increase its shelf share at a major retailer. To do this, the manufacturer needed to elevate the in-aisle shopping experience among category enthusiasts at each location.

Food and Beverage

A protein manufacturer developed several new packaging concepts for its entire product line. It wanted to determine which concept would appeal to a new target demographic while maintaining sales from current brand buyers. The client needed results with a regionally based sample of buyers within a week.

Food and Beverage

A leading CPG client wanted to activate and engage their 30M+ CRM database and deploy at scale across the organization.

Food and Beverage

Innovation

Identify opportunities with the industry’s most accurate and predictive innovation solutions. 

e-commerce-insights-uncover-1b-in-online-growth-potential-and-priority-opportunities

A food manufacturer planned to drive 10% of its sales through e-commerce. The client needed to understand how much growth was achievable and where to focus investments to reach its goals.

Food and Beverage

Circanas Growth Consulting provides a trusted partnership for a private equity firm looking to acquire new brands

A PE firm was looking to acquire a poultry brand. It required due diligence in terms of the brand’s retail and foodservice performance compared to the poultry brand’s competitors.

Foodservice

A toy manufacturer sought to better understand historical trends across categories and key themes that drove the major peaks across these categories. The Circana team identified and explored 20 peaks across categories to evaluate how brands used different levers and benefited from demand trends to drive growth. Circana translated its findings on historical effects into predictions about future subcategory growth.

Toys

A snacking brand wanted to evaluate its retail product placement to identify a more profitable in-store aisle set.

Food and Beverage

Marketing

Target the right consumers with the right messages to get the most from your advertising spend.

nivea micellar water shines bright on tiktok generating a resounding comeback in offline sales

NIVEA Micellar Water came to TikTok to promote the relaunch of its product, increase relevance and drive sales both online and offline. 

NIVEA chose TikTok as the only channel to revitalise the brand, using different formats such as Top Feed and In-Feed Ads to expand reach and increase video views.

Health and Wellness, Beauty

A frozen food manufacturer launched a national media campaign in the U.S. to boost dollar sales across its product lines. They aimed to identify the most effective target audiences to drive sales.

Food and Beverage

A leading OTC client had an annual media budget of $300M across 16 brands. Each planning season, the client had to make spending decisions for the brands and overall portfolio. 

The goal was to create win-win scenarios that balanced historical results with anticipation for the future.

Health and Wellness

Reckitt Benckiser aimed to launch Nurofen Caps, a new soft capsule product, in the Italian market.

Health and Wellness

At the end of 2023, HiPRO, Danone's protein yogurt brand, chose TikTok to boost brand consideration as well as push conversion, in order to overcome seasonality. The company aimed to increase sales all year long (especially during winter) by launching a multimedia campaign using TikTok as the core platform.

Perimeter Store and Frozen Foods

Analytics

Optimize price, promotion, assortment, and forecast demand for growth.  

Future of Foodservice improved demand planning and turned an ad-hoc forecasting client into a continuous subscriber

In the immediate aftermath of the pandemic a large foodservice manufacturer needed to find a way to get a pulse on where the industry was headed. For years they relied on Circana’s customized forecasting capabilities for specific projects, but they now needed a more standard, quicker, ongoing, and affordable read on the broader market for better demand planning.

Foodservice

price and trade advantage case study a high end uk department store

A high-end UK department store wanted to understand the role of price in their home categories. More specifically they wanted to understand the optimal price points to maximize revenue.

Home

uncovered-5m-opportunity-to-improve-brand-distribution

A leading bath tissue brand wanted to increase its distribution to more retail stores.

Home

price and trade advantage case study global food and beverage manufacturer

A leading, global food and beverage manufacturer has been losing value share in the UK for the past five years despite out-promoting the market in terms of percent volume sold on discount. In addition, one of the key retailers they collaborate with also promotes heavily, further eroding the category. Both the manufacturer and the retailer needed to identify ways to reduce the promotional intensity in the category.

Food and Beverage

price and trade advantage case study large beverage manufacturer

A large beverage manufacturer was losing market share over the past year. The client wanted to revert the negative share trend without losing profitability but couldn’t determine whether a permanent price reduction versus in-out price promotions was the best strategy. They requested a full portfolio evaluation of their 46 brands to identify the best pricing strategy.

Food and Beverage

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Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

Technology

See one of the industry's leading open, cloud-based technology platforms in action.

Retail Media: Audiences - Expanding total audience to recoup lost shoppers

A leading manufacturer of a dry breakfast item recently moved from to a larger pack size alongside a price increase for that larger pack. Net sales are up but the team is concerned that such a large price increase during a time of inflation could hurt the business long-term.

Food and Beverage

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