Many tech products have a critical role in daily life. Now is the time for brands and retailers to focus on true innovation matched to consumer needs.
Circana covers the consumer technology industry in the markets that matter most to your bottom line with precision and granularity you can’t get anywhere else. We understand the features, brands, retailers, promotions, and store-level insights having the biggest impact on trends and purchases.
Our data is recognized as the industry standard for reporting key share metrics. Our analytics solutions help brands and retailers pinpoint areas of opportunity. Our deep industry expertise provides the data-driven insights needed to navigate the competitive technology market.
Deep Industry Expertise
Paul Gagnon
Vice President, Industry Advisor, Consumer Technology
“TVs are one of the most mature and highly adopted pieces of consumer technology, and the quest to upgrade to bigger screens and better experiences drive the replacement cycle core to the category. Many of the other home entertainment categories center around trends in the TV business, from streaming media players to wall-mounts and home theater products. The TV market is competitive with brands and retailers vying for share while trying to preserve historically thin margins. But changes to the streaming business model offer innovative new sources of revenue.” – Paul Gagnon