Consumer Technology

Many tech products have a critical role in daily life. Now is the time to focus on true innovation matched to consumer needs.

Circana covers the U.S. consumer technology industry in the markets that matter most to your bottom line, with precision and granularity you can’t get anywhere else. We understand the features, brands, retailers, promotions, and store-level insights having the biggest impact on trends and purchases.

Our data is recognized as the industry standard for reporting key share metrics. You can pinpoint areas of opportunity using our superior analytic solutions. Our deep industry expertise provides the data-driven insights needed to navigate the competitive technology market.

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Industry Experts

Paul Gagnon

Vice President, Industry Advisor, Consumer Technology

Expert Bio

“TVs are one of the most mature and highly adopted pieces of consumer technology, and the quest to upgrade to bigger screens and better experiences drives the replacement cycle core to the category. Many of the other home entertainment categories center around trends in the TV business, from streaming media players to wall-mounts and home theater products. The TV market is competitive with brands and retailers vying for share while trying to preserve historically thin margins. But changes to the streaming business model offer innovative new sources of revenue.”

With our best-in-class data, you can:

Uncover Consumer Insights

Access Key Market Trends

Develop Effective Promotion Strategies

Accelerate Business Planning

INDUSTRY RANKING

Data Spotlight

PCs, TVs, and Headphones Lead Tech Sales; No Rank Changes This Period

There were no changes in product rankings compared to the prior period. The top three leaders remain Total PCs, TV, and Stereo Headphones. Total PCs saw a notable sales increase of 5.9%, while Stereo Headphones experienced a significant decline of -6.3%. All other categories maintained their positions with minor sales fluctuations.

Source: Circana, Liquid AI™,

August, 2025

Data Source:

Point of Sale (POS) Data

See Industry Rankings