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Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Liquid AI

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LIQUID DATA GO

Grow Faster.
Dream Bigger.

Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.

Win Shelf Space, Drive Strategy, and Sales

Everything you need to succeed in the competitive CPG Landscape.

Know Your Category and Competition

Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.

Nail Retail Negotiations

Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.

Own the Shelf

Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.

Activate With Precision

Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.

Proactively Address Consumer Needs

Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.

Price for Profitability

Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.

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Business Performance

Track Point-of-Sale (POS) data like sales, share, and distribution across channels, and identify retailer and regional trends.

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Shopper & Store Activation

Identify high-potential stores and households to prioritize distribution, merchandising, and product launches with precision.

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Consumer Insights

Understand shopper behaviors and trends to pinpoint growth-driving demographics, and map high-potential geographies and banners.

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Category Management

Break down performance by price, promo, and assortment to refine your category strategy based on impact.

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Consumer Surveys

Uncover what your buyers think and why they buy to make data-informed decisions that fuel innovation and revenue.

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Pricing Analytics

Gain insights into price elasticity and consumer response to changes to build fact-based pricing strategies.

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E-commerce Tracking

Capture sales and share across digital retail, from cart to doorstep, and monitor share shifts to optimize your digital strategies.

All-in-One Market, Retailer, and Consumer Analytics 

Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds. 

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Return on Investment Calculator

See how Liquid Data Go can help you increase distribution, address consumers needs faster, and execute pricing and trade with precision.

"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."

Ulysse Stegel

Stoeffler

“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”

Mike Tysiak, VP Sales

Lily’s Toaster Grills

“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…

It’s made a big difference in our company and we think it could do the same for yours.”

Frank Muchel, CEO

Partner Foods Group

Trusted by CPG Brands at Every Stage of Growth

FAQs

What support is on hand?

Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.

Does it integrate with Microsoft products?

Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)

Why do you recommend a demo?

Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.

How long does it take to set up?

Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.

Technology

Liquid AI™

Our Liquid AI technology equips decision‑makers with timely, context‑relevant intelligence exactly when it’s needed. It evolves with your business and enables a shift from reactive problem‑solving to proactive planning, allowing teams to concentrate on high‑value decisions rather than operational bottlenecks.

Superior Data

AI is only as good as the data it is trained on. Circana is your industry’s data truth-set and has coded attributes for every item.

Robust Science

Algorithms are at the core of AI intelligence. Circana has thousands of analytical models that are tuned for your industry.

Domain Expertise

AI unchecked can produce unreliable or inaccurate results. Circana knows your industry and how you analyze your business.

Join more than 7,000 clients and partners worldwide

The future belongs to those who see it first

AI That Fits Your Business. Not the Other Way Around.

Our Liquid AI technology is built for the complexity of your custom data. It understands your industry, your clients, and your strategy, delivering intelligence that drives real impact. Continuously learning and adapting, it provides precise, context-aware insights at scale. Liquid AI transforms how knowledge is accessed and acted on, so your organization moves faster and focuses on what’s next. Designed for tailored perspectives, it gives you what matters most: your data, your context, your edge.

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The Power Within Reach

Liquid AI comes to life via our Emiri™ agent and Brainwave™ solution, each designed to tackle distinct business challenges. Emiri empowers your power users, those driving strategy, analysis, and high‑impact decisions, to unlock deeper, faster insights through natural language, while Brainwave delivers advanced, high‑velocity intelligence that accelerates complex problem‑solving across the organization.

Introducing Our Emiri Agent and Brainwave Solution

Emiri

Amplify Your Analytical Leaders. Equip Every Decision‑Maker


Organizations often depend on a small circle of analytical experts to interpret data and disseminate intelligence across the business. Meanwhile, a much broader group of everyday decision-makers relies on these specialists for even the most basic answers. This creates bottlenecks, slows decisions, and diverts experts away from strategic work. Emiri changes that dynamic entirely. It amplifies the impact of your most advanced data thinkers by accelerating deep analysis while extending trustworthy, contextual intelligence instantly to the entire organization.


With Emiri, data leaders can interrogate even the most complex datasets using natural language and receive immediate, validated insights, no digging, no overhead, no bottlenecks. Experts spend less time answering reactive questions and more time shaping strategic direction. And once those insights are unlocked, they scale across the organization, enabling faster, smarter decisions at every level.


Colleagues gain the ability to self‑serve essential intelligence, ensuring experts are looped in only when nuanced, high‑impact analysis is truly needed. The result: seamless collaboration with fewer interruptions.

Advantages for Data Leaders and Analytical Teams

  • Accelerate advanced analysis. Explore complex datasets conversationally, surface hidden patterns in seconds, and validate hypotheses without hours of querying, dashboarding, or manual stitching.


  • Automate intelligent storytelling. Generate consistent, high quality AI narratives that evolve with every data update, spotlighting the “why” behind performance in real time.


  • Elevate data-driven experiences. Automatically create presentation-ready content that tailors visuals and insights to each dataset, curate charts that highlight key takeaways, and applies real time image swaps for personalized storytelling.

Democratized Intelligence for the Entire Organization

  • Give everyone a seat at the insights table. Move beyond traditional silos and enable every function to operate with clarity, context, and confidence.


  • Eliminate wait time from decision‑making. Ask questions in the moment and get immediate, reliable answers, no scheduling, queues, or dependencies.


  • Insight wherever work happens. Access intelligence across devices, platforms, and workflows, ensuring data informs decisions at every touchpoint.

Brainwave

Widen the Lens to Analyze Every Corner of your Business Equally


Preparing business reviews, strategic planning and client meetings often demands deep, manual analysis across brands, categories, and accounts – draining time and resources just to understand what happened. This resource-intensive process forces trade-offs, leaving parts of the portfolio behind and slowing strategic alignment.

With Brainwave, we’re changing that. Brainwave transforms this by delivering AI-powered data storytelling at scale to analyze your entire portfolio. Built on decades of analytics expertise, it adapts to your business, automates analysis and delivers clear narratives – empowering every team to operate from a shared understanding of market dynamics to drive faster alignment and action. No more prioritizing one brand over another. No more starting from scratch.


  • Cut the Busywork. Automate routine workflows so you can zero in on what actually moves the needle.


  • Give every brand a shot at greatness. Don't let account size determine who gets invited to the strategy table.


  • One lens, countless perspectives. Everyone sees the business through a shared frame, even if they focus on different things.

How You'll Grow with Circana's Complete Data

Confidence

Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.

Collaboration

Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.

Control

Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.

Consistency

Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.

Affordable and adaptable
to your growth journey

We make data integration and analytics easy. Our flexible plans are built around your business needs.

Get a Demo

Get More From Data with AI-Driven Technology

The key to sustained long-term measurement and growth is working with data-backed strategies. Get the most out of your data by combining it with Circana’s industry data and using our AI-driven technology to transform that data into clear, actionable decisions.

FAQs

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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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