Resources
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTION AREAS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTION AREAS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Industries
NCSolutions
Targeting
Our targeting solutions are built on verified, real-world purchase behavior, not assumptions. By segmenting audiences based on what consumers buy, you can focus your advertising on the individuals most likely to take action. This level of precision not only increases efficiency but also drives better results by reducing wasted spend. When your message reaches the right buyer at the right time, your brand is positioned to grow with greater impact.
3X Higher ROAS
Brands tapping into purchase-based targeting (PBT) are seeing up to 3x higher ROAS than traditional methods.
Your Buyers Want You to Reach Them
Fifty percent of consumers find ads most helpful when they are in the market for the product being advertised. Maximize every campaign dollar and reach the consumers most likely to buy your product, based on purchase behavior.
Tailor Your Audience to Your Campaign Goals
Want to grow brand loyalty? Launching a new product? Looking to reach new buyers? Activate PBT everywhere to drive incremental sales lift results with distinct audience segments that are tailored to your goals.
Join more than 7,000 clients and partners worldwide
Enhance Strategy with Purchase-Based Targeting Services
Flexible Activation Across Every Channel
Identifying the right audience is key to brand growth. That’s why we make activating PBT as easy as 1-2-3. Purchase-based audiences can be obtained at publishers, TV providers, DSPs, onboarders and directly with us for use with clean room integrations, or on programmatic, TV and mobile channels. Access publicly available audiences, or receive a custom-built audience to find your buyers wherever they are. With our latest enhancements, you can be confident that our public audience segments will help you find and activate your best buyers more efficiently and, ultimately, increase incremental sales.
Stronger Performance Backed by Measurable Impact
Proven Trends: 77% of consumer-packaged goods marketers use purchase-based targeting in their campaigns.
Real Results: PBT delivers 3X the return on advertising spend (ROAS) when compared to other kinds of audience targeting.
Expanded Capabilities: We’re happy to share that our public audience segments have grown by 46%, including a category increase of 133% and a brand increase of 23%.
Move forward with certainty
As Circana and NCS continue to come together, we’re evolving how media strategy is shaped by following real-world outcomes and ongoing learning. You’ll benefit from a more connected ecosystem: one that brings together expert support, dynamic data, and proven frameworks to help you keep pace with change and plan with purpose. Whether you’re refining your approach or rethinking your entire strategy, our team is here to help you move with confidence — not just today, but as the landscape continues to shift.
Targeting Use Cases
Advertisers and Retailers
Drive incremental sales lift results with distinct audience segments that are activated everywhere and tailored to advertising goals.
Retail Media Networks
Go beyond your own customers and find buyers outside of your owned and operated channels.
Publishers
Stand out by delivering best-in-class audience segments to help boost your advertiser’s sales.
TV & Other Media
Compete for digital dollars by delivering the same high-value strategic segments available online.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started Today
Improve Your Advertising with Consumer Behavior Data
To truly create advertising that resonates with your target audiences, you need to use data-backed strategies based on real purchase intentions. Circana and NCSolutions provide verified shopping data alongside a platform that can transform this data into valuable insights.
