They partnered with Pinterest, since so many people rely on this visual search platform for holiday baking inspo. The flight started well before the holiday season—Pinterest users are planners! Using the PinterestTrends tool, the brand's team identified holiday baking search trends to inform their recipe-style ads. A variety of static and video formats mixed trendy ideas with nostalgic approaches to inspire every kind of holiday baker.

Even for a brand synonymous with holiday baking, staying on top in a competitive market demands consistent innovation and creative marketing strategies. Loads of advertisers are vying for consumers' attention during the holidays (along with parties, shopping, wrapping and hiding the dang Elf). Could pinners be enticed to purchase during these frenzied few weeks? An NCS Sales Effect study confirmed YES!