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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Benchmark sales against the market.

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Continuously identify growth.

With up to 9x ROI on your media investments.

Deliver 5% sales growth on average.

Recover 5 - 8% of sales usually lost to OOS.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Luggage bags in airport

Resources

Discover our industry experts' perspectives on the issues that matter to your business.

BLOG SHOPPER SERIES

Unpredictable Shoppers.
Predictable Success.

INSIGHTS HUB

Global Economic and Consumer Behavior Outlook

Circana Podcast Advert

Listen to Circana's Growth Insights podcast featuring thought leaders across our industries. 

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The Global Health and Wellness Market: Generations’ Quest for Healthier Lives
Sally Lyons Wyatt

Global EVP & Chief Advisor Consumer Goods & Foodservice Insights

169

71% of Europeans are drinking less alcohol, while a generational shift forces beverage brands to rethink growth, reports Circana
Ananda Roy

Senior Vice President and Industry Advisor, Consumer Goods

429

6 Tips to Avoid Poor Outcomes
Circana

Circana

80

Circana and Ibotta Announce Strategic Partnership to Bring Sales Lift Measurement to Digital Promotions
Cara Pratt

President, Global Retail and Media

486

Circana announced as official data and insights partner to The Beverage Forum Europe 2025
Ananda Roy

Senior Vice President and Industry Advisor, Consumer Goods

207

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