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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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Make the Grade
Connect back-to-school shopping behavior to real-world spending with the definitive source for season-driving insights. The bell is ringing everywhere. Growth is harder to find.
The 2026 back-to-school season will generate millions of purchase decisions across fashion, tech, food, and back-to-college. But volume alone isn't opportunity. Understanding how and when consumers spend is.
That's where Circana leads.
From denim and sneakers to computers, lunchbox staples, and dorm essentials, Circana delivers a complete, connected view of consumer behavior — linking category demand, timing, and real-world purchasing. Our data, forecasts, and analysis cut through the noise to reveal how each phase of the back-to-school and back-to-college season drives measurable impact across the retail, CPG, and media landscapes.
Featured Insight
Best in Class: What Circana’s Insights Reveal about 2026 Back-to-School Trends
From denim and sneakers to computers, lunchbox staples, and college essentials, the back-to-school season spans several categories and stretches over a longer window than in the past. As they prepare for a new term, consumers are balancing tight budgets with students’ needs and preferences.
Press Releases
Back-to-school shoppers are focused on getting the most for their money this year, balancing budget concerns with a desire for comfort, style, and versatility. From denim and sneakers to personality-driven backpacks, key trends are shaping what families buy—and why. See which categories are positioned to win and what's driving consumer decisions this season. The biggest surprise may be where shoppers are choosing to spend...
Explore the Back-to-School Insights Hub.
Most track hype. Circana tracks spend.
Our technology directly connects fan engagement to actual spend—quantifying how matches, milestones, and moments translate into demand, category shifts, and brand growth. The result: a clear, data-backed view of the tournament’s true commercial power.
Big data is valuable. But only if you can use it.
Turning signals into strategy, Circana’s global analysts bring the big event to life with sharp commentary, forward-looking insights, and practical recommendations.
Explore this hub for the latest thought leadership and market analysis all in one place, to spot trends early, adapt in real time, and make every moment count while the world is watching.
Solutions
Connect with Generations Using Circana Solutions
Target generations with the tailored strategies
Circana is a leading advisor on the complexity of consumer behavior. Our unmatched datasets, actionable insights across all generations, and predictive optimization and media activation allow you to connect with cohorts in the ways that resonate most with them and work best for your brand and operation. The powerful combination of audience segmentation data, market and category data, and purchase and sentiment data give you a full picture that identifies gaps and opportunities within each age group.
