- Sally Lyons Wyatt
- Apr 8
- 2 min read
Updated: Jul 21
Table of Contents:
Every year, Circana analyzes the trends and strategies driving growth for the most successful CPG companies in the U.S. This year’s CPG Growth Leaders found ways to build authentic connections with consumers and offer comprehensive value in an industry with shifting dynamics.
2024 U.S. CPG Growth Leaders Report
Circana’s 13th annual U.S. CPG Growth Leaders Report explores how the most successful CPG manufacturers, including companies with $100 million to $8 billion or more in annual sales, use innovation and value-driven strategies to outperform their peers. Circana’s research shows CPG companies prioritizing consumer needs and authenticity thrived in 2024.
Additional CPG insights featured in the report include:
Smaller manufacturers spark significant growth, bolstered by lower barriers to entry, expanding emerging channels, and a shifting preference for value-oriented and premium private label offerings.
From premium experiences and sustainable packaging to tailored wellness initiatives, organizations investing in personalization build lasting connections and brand loyalty.
These five key focus areas were critical to CPG growth in 2024: community connection, comprehensive value, collaborative growth, catering to multi-pronged wellness, and company culture.
2024 CPG Growth Leaders Part 1: Small Companies Accelerating Demand
In the first part of our U.S. CPG Growth Leaders webinar series, hear from leaders at Milo’s, Nutrabolt, and King Arthur. They'll explore how companies with sales revenue of $100 million to $1 billion grew during challenging times.
The session features CPG insights, answering questions like these:
Which manufacturers win in today’s CPG environment?
How do these companies view the market? What makes them successful?
What capabilities will CPGs prioritize moving forward?
2024 CPG Growth Leaders Part 2: Big Companies’ Success Levers
Discover new perspectives about the large companies among the 2024 U.S. CPG Growth Leaders. Laurie Lam, chief brand officer at e.l.f. Beauty and John Ferris, EVP, consumer, Bausch + Lomb, join members of Circana’s thought leadership team to discuss the performance drivers, market trends, and strategies that contributed to the remarkable growth for 2024’s most successful companies with more than $1 billion in sales.
This webinar will explore CPG insights including:
CPG companies' biggest 2024 success drivers.
How a company’s culture factors into its success.
The impact of omnichannel sales and emerging market trends.
