CASE STUDY

Mooney Farms expands Bella Sun Luci distribution with help from Circana

Snapshot

SOLUTION AREA

Market & Consumer Measurement

SOLUTION

Supply Chain

INDUSTRIES

CPG

CLIENT

Manufacturer

The Objective

Mooney Farms owner Mary Mooney wanted to expand distribution of the brand’s Bella Sun Luci Sun Dried Tomatoes in Walmart.

The Solution:

Fact-based analysis uncovered the advantages of offering Bella Sun Luci Sun Dried Tomatoes and expanding assortment in this growing segment. Walmart sales of the Bella Sun Luci 8.5-ounce jar and 3-ounce pouch items were leading the chain’s sales of sun-dried tomato products. Using this strength, Circana and Mooney Farms looked to expand distribution and introduce line extensions.

The Results:

Mooney Farms was able to expand its total TPDs and take advantage of the renaissance and growth of American-produced sun-dried tomatoes.

The success was backed by meaningful data, allowing Mooney Farms to create powerful presentations proving to buyers it is the best at what it does. The numbers speak for themselves, showcasing Mooney Farms’ capabilities and the impact of its products in the market. Mooney Farms was incredibly grateful for the support of Circana and Schnucks, whose sponsorship has helped it continue to grow and validate its excellence and the value its brand offers.

Mooney Farms successfully expanded its Bella Sun Luci product distribution at Walmart by leveraging Circana’s data-driven insights and strategic support.

The Backstory:

Mooney Farms is the premier producer of sun-dried tomatoes in olive oil in the U.S., dedicated to quality, integrity, and family values. Our passion lies in crafting exceptional products that bring the best flavors to consumers. From our signature sun-dried tomatoes to our 100% olive oil salad dressings, every product reflects our commitment to using high-quality ingredients and staying true to the Mediterranean way of eating. We continuously innovate to create delicious, wholesome foods that people love and trust.

What sets me apart is my relentless passion and dedication for the past 40 years. I don’t just run this business; I live it, eat it, and dream it every single day. As a self-employed entrepreneur, I thrive in a fast-paced environment, embracing every challenge with determination and vision. Our uniqueness lies in being a family-run business that honors tradition, staying true to our roots while continuously innovating, like our new 100% olive oil salad dressings. Quality, integrity, and authenticity are at the heart of everything we do, ensuring that every product reflects our commitment to excellence and the values that define us.