CASE STUDY

Vizio Hits the Spot, Driving Incremental Sales for a Beverage Brand

Snapshot

SOLUTION AREA

Market & Consumer Measurement

SOLUTION

NCS Measurement

INDUSTRIES

Food and Beverage

CLIENT

Manufacturer

Objective

Households are exposed to thousands of ads daily, but how many actually break through and create a sales impact? Likely just a few! Advertisers have many methods of getting in front of their buyers. Creating a lasting impression that drives return on ad spend (ROAS) requires tight collaboration between brands and publishers. Thirsting for impactful engagement—and incremental sales lift—one major beverage brand turned to VIZIO, the connected TV (CTV) advertising platform.

Strategy

The client aimed to introduce an emerging juice brand to Hispanic audiences. They reached out to VIZIO because of the platform's opportunities to reach users cohesively throughout their viewing journey. VIZIO, fizzing with ideas, recommended a refreshing angle to their client - connect with audiences as part of their content discovery journey with a themed Home Screen sponsorship. Would reaching audiences as they savor their couch time motivate them to buy?

Circana | NCS Sales Effect studies inform how key elements of the campaign worked like creative, frequency, audience, etc. The insights are actionable and used to create short and long-term advertising strategies.

The Results

To find out, VIZIO turned to NCS to deliver sales outcome reporting. We were able to confirm through a Sales Effect study that the campaign did, indeed, pop. Exposed households spent 21% more on the brand's bevs than the average household. Of note, Home Screen sponsorship drove a gulp-worthy 82% of the total incremental sales generated by the campaign. Sip, sip, hooray!

"NCS measurement doesn't just reveal the campaign's results; it delves

into the underlying reasons behind them. In a recent collaboration with a

beverage brand, we discovered that our Home Screen sponsorship drove a

remarkable 82% of the incremental sales. These invaluable insights

empower us to craft even more impactful strategies for our clients."

Rob Leon

Associate Director Media Insights & Analytics, VIZIO