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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Analytics
Complete Why
Circana’s Complete Why™ analytic solution delivers AI-enabled sales driver insights quickly, enabling rapid responses in dynamic, competitive markets. With fast, flexible, and statistically robust insights, businesses can move beyond surface-level metrics to fully understand what’s really driving sales performance.
Efficient.
Integrated with Circana’s Liquid Data® platform for continuous model updates, our Complete Why solution links to the most current POS data, delivering dynamic, accelerated insights.
Flexible.
Analyze your business the way you operate it. Complete Why analytics leverage deep POS coverage across categories, products, and geographies to enable smarter, more confident decisions.
Accurate.
Store-level data granularity and advanced modeling allocate sales to specific drivers, helping you pull the right levers for growth.
Join more than 7,000 clients and partners worldwide
Power Smarter Decisions with Store‑Level Insight
Uncover Business Growth Strategies with Speed and Precision
Complete Why analytics integrate store-level data to power robust statistical models, reducing aggregation bias and more accurately capturing the true relationship between price, promotion, and sales. This approach enables higher-confidence decisions compared to aggregated methods, enabling you to quantify the impact of key factors, including:
Price changes
Promotions and trade spend
Distribution shifts
Assortment changes
Macroeconomic and market forces
Competitive actions
By isolating controllable versus uncontrollable effects and benchmarking against category and competitor performance, brands gain a clearer strategic advantage to protect market share and improve profitability.
Powered by Liquid Data Technology. Delivered via the Unify+® Platform
Seamlessly integrated with Circana’s Liquid Data technology and delivered through the Unify+ tool, Complete Why analytics provide a unified, intuitive analytics experience that accelerates insight-to-action.
Flexible reporting aligned to your data models
Custom hierarchies for brand, category, retailer, and channel
Processing trillions of data points by product, category, and geography across up to 60 drivers
User-friendly visualizations that reduce time spent interpreting raw data, making it easy to pinpoint key performance drivers at a glance — accelerating analysis and accelerating strategic alignment.
Discover What Drives Your Business’ Growth with Circana’s Complete Why Analytics
If you’re looking for faster insights, greater flexibility, and more accurate sales driver analysis, Complete Why delivers the depth and speed modern manufacturers need to stay ahead.
Use Cases for Our AI-Enabled Analytics Solution
Brand/Category Managers
Complete Why analytics empower teams to identify growth opportunities and optimize strategies across pricing, promotion, and assortment. Brand strategists gain a high-level view of performance while uncovering actionable opportunities to drive profitable growth, strengthen competitiveness, and optimize portfolio performance.
Revenue Growth Management (RGM) Teams
With our Complete Why solution, manufacturers can quickly diagnose performance shifts across retailers and channels, enabling rapid responses to market fluctuations. Likewise, insights into assortment, pricing, and promotion help optimize trade spend and generate profitable revenue across all channels and customers with confidence.
Executive Leaders
Executives gain a clear, fast, and reliable explanation of performance drivers at the portfolio, brand, or retailer level. Circana's Complete Why solution highlights where strategies are successful, where risks exist, and which levers contributed most to growth or decline.
Marketing and Shopper Marketing
Marketing teams can leverage Complete Why insights to understand the contextual factors shaping demand. Insights into macroeconomic trends, shopper environment, category dynamics, competitive activity, and weather patterns validate expectations and inform future planning. This provides a reliable, high-level view of sales influencers — distinct from media, testing, or campaign measurement tools, which Circana also offers through other solutions.
How You'll Grow with Circana's Complete Data
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Schedule a Demo with Circana
Discover How Circana’s Analytics Solutions Can Help Your Brand Drive Growth, Test Scenarios, and Forecast Demand
Circana’s Complete Why analytic solution helps businesses move beyond surface-level metrics to fully understand the factors driving sales performance. With fast, flexible, and statistically robust insights, Complete Why empowers teams to make confident, data-driven decisions — focusing investments where they matter most and adapting strategies precisely as market conditions evolve.
FAQs
What are the primary drivers of sales performance?
Sales performance is typically driven by price, promotion, distribution, assortment, external factors, and underlying consumer demand. Analyzing these drivers together helps organizations understand which factors are accelerating growth, which hinder performance, and where targeted actions can deliver the biggest impact.
How can companies identify which sales drivers matter most? Why are Analytics important in that identification?
Advanced analytics isolate the contribution of each driver by modeling real-world scenarios across pricing, promotions, distribution, and demand. Circana’s solutions help teams quickly understand which levers have the greatest influence on sales performance and business value. Complete Why analyzes up to 60 drivers for more efficient diagnosis and action.
How does understanding sales drivers improve decision-making?
Clear visibility into sales and value drivers enables faster, more confident decisions around pricing, promotional planning, assortment, and investment allocation. Teams can focus resources on strategies proven to drive growth while avoiding actions that dilute profitability. By understanding how each driver contributes to growth — or decline — brands can pinpoint what’s actually moving sales and where to focus investments for maximum impact.
Why does granular store- and week-level data matter?
Store-level data powers more robust statistical models, reducing aggregation bias and more accurately capturing the true relationship between price, promotion, and sales. This leads to higher-confidence decisions compared to aggregated approaches. Complete Why is one of the few analytics solutions that use store- and week-level data, ensuring accuracy you can trust.
How Does Circana’s Complete Why Analytics Solution Work?
Complete Why helps you attribute sales performance to specific drivers, identify risks and growth opportunities, quantify the impact of each driver, and uncover root causes to support actionable planning.
How does Circana's Complete Why solution differ from sales performance measurement?
Sales performance measurement tells you that your performance changed and provides insights into sales, share, and trend. Complete Why explains why it changed and what you can do about it. It diagnoses and quantifies the why behind those changes, showing their impact on your custom models and hierarchies. This enables faster activation and helps teams prioritize actions that deliver sustainable business value.
