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Video Games
No longer just an entertainment medium, gaming is a lifestyle. As a result, video game publishers and developers are under increased pressure to deliver the content their gamers demand, when they demand it.
At the same time, manufacturers must know how gamers interact with their content and hardware so they can power the best gaming experiences.
Our data and industry expertise ensure you can respond to market changes and your customers’ needs. You get complete, accurate information about your products’ market share and mindshare, plus industry insights, to help you track trends, identify licensing partnerships, find business opportunities, and grow your business.
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"Video games are a cultural powerhouse. The largest entertainment medium in consumer spending, the video game market of today is as diverse as it is large. From pick up and play mobile games to bleeding edge PC titles and beyond, staying ahead in this quickly evolving and constantly surprising industry requires data driven, actionable insights."
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INDUSTRY RANKING
Data Spotlight
Monthly Spending (USD, Millions)
Total - $4,077 (-3% vs YA)
Content - $3,725 (-2%)
Hardware - $186 (-8%)
Accessories - $166 (-2%)
Source: Circana Games Market Dynamics
The Elder Scrolls IV: Oblivion: Remastered Shadow Dropped at #1
April 2025 projected U.S. consumer spending across video game hardware, content and accessories fell 3% when compared to a year ago, to $4.1 billion. 2025 year-to-date spending finished 8% behind 2024’s pace, at $17.8 billion.
April video game content spending declined by 2% compared to a year ago, to $3.7 billion. 18% year-on-year growth in April non-mobile subscription spending and a 16% gain in Console digital premium downloads were offset by declines across other content segments.
The Elder Scrolls IV: Oblivion: Remastered was the best-selling game of the month, instantly becoming the 3rd best-selling game of 2025 year-to-date. It was the best-selling title across each of the PlayStation, Xbox and PC platforms.
The Elder Scrolls IV: Oblivion: Remastered sold more units in April 2025 than The Elder Scrolls IV: Oblivion achieved across its first 15 months in market combined following its March 2006 debut and generated more full game dollar sales than the original’s first 14 months combined.
Forza Horizon 5 was the 2nd best-selling game of April 2025 following its debut on PlayStation 5. It ranked as the 42nd best-selling title of March.
Indiana Jones and the Great Circle also launched on PlayStation 5 during April 2025. The game jumped from 118th on the monthly best-selling titles chart a month ago to 6th.
Four of the top five - and five of the top seven - best-selling games of the month on PlayStation platforms were published by Microsoft.
April hardware spending fell by 8% when compared to a year ago, to $186M. It was the lowest monthly hardware dollar sales total reached in the US market since July 2020 ($163M).
Source: Circana Games Market Dynamics,
April, 2025
Data Source:
Point of Sale (POS) Data
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