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Future of™ Video Games is now available
THE SINGLE SOURCE OF TRUTH FOR
Video Games
No longer just an entertainment medium, gaming is a lifestyle. As a result, video game publishers and developers are under increased pressure to deliver the content their gamers demand, when they demand it.
At the same time, manufacturers must know how gamers interact with their content and hardware so they can power the best gaming experiences.
Our data and industry expertise ensure you can respond to market changes and your customers’ needs. You get complete, accurate information about your products’ market share and mindshare, plus industry insights, to help you track trends, identify licensing partnerships, find business opportunities, and grow your business.
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"Video games are a cultural powerhouse. The largest entertainment medium in consumer spending, the video game market of today is as diverse as it is large. From pick up and play mobile games to bleeding edge PC titles and beyond, staying ahead in this quickly evolving and constantly surprising industry requires data driven, actionable insights."
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Data Spotlight
Video Games Monthly Spending (USD, Millions)
Total: $4,841 (+10% vs YA)
Content: $4,320 (+11%)
Hardware: $324 (+24%)
Accessories: $197 (-10%)
Source: Circana Games Market Dynamics
Borderlands 4 Led Several Hit New Releases Helping Deliver 10% Growth in US September Video Game Spending
September 2025 projected U.S. total spending on video game hardware, content and accessories increased by 10% when compared to a year ago, reaching $4.8 billion. It was the fifth consecutive month of year-on-year spending growth for the US video game market. Several hit new releases combined with continued strong performance from Nintendo Switch 2 hardware and non-mobile video game subscription content spending to fuel the gains.
September spending on video game hardware spending increased by 24% when compared to a year ago, reaching $324M. Nintendo Switch 2 sales were again able to offset the double-digit year-on-year percentage declines seen across PlayStation 5, Xbox Series and Switch.
Nintendo Switch 2 was the best-selling video game hardware in both units and dollars across September and the 2025 year-to-date period, with PlayStation 5 ranking 2nd across these measures and time periods.
Year-to-date video game hardware spending increased by 20% when compared to a year ago to $3.2 billion but trailed the $3.7 billion achieved in the year-to-date period ending September 2023.
September video game content spending increased by 11% when compared to a year ago, reaching $4.3 billion. The growth was driven by a 32% gain in non-mobile subscription spending versus September 2024, 12% growth in Console content, and a 4% increase in mobile (mobile source: Sensor Tower).
Borderlands 4 was the best-selling premium video game of September, debuting as the #3 best-selling game of 2025 year-to-date. It was September’s best-seller on both the Xbox and aggregated PC storefront charts.
Borderlands 4 generated the highest launch month dollar sales of any title in franchise history, nearly 30% higher than the previous best, Borderlands 3.
Borderlands 4 was the first Borderlands title to launch as the best-selling game of its release month.
EA Sports FC 26 debuted as the 3rd best-selling game in September full game dollar sales, and the 15th best-seller of 2025 year-to-date. It ranked among the top 7 best-selling games across each of the PlayStation, Xbox, Nintendo and aggregated PC storefront charts.
NBA 2K26 became 2025’s best-selling game year-to-date during the September tracking month, supplanting Monster Hunter: Wilds.
Source: Circana Games Market Dynamics,
September, 2025
Data Source:
Point of Sale (POS) Data
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