Video Games

Monthly Spending (USD, Millions)

Total - $5,699 (+22% vs YA)

Content - $4,427 (+6%)

Hardware - $978 (+249%)

Accessories - $293 (+29%)

Source: Circana Games Market Dynamics

Nintendo Switch 2 Set New US Video Game Hardware Launch Sales Record

June 2025 projected U.S. total spending on video game hardware, content and accessories increased 22% when compared to a year ago, to $5.7 billion.

June hardware spending increased by 249% when compared to a year ago, to $978M. This was a record high for hardware spending in a June month, surpassing the $608M reached in June 2008.

Nintendo Switch 2 sold 1.6M units in June, the highest launch month unit sales for video game hardware in US history. The previous high was the 1.1M units of PlayStation 4 sold during November 2013.

June video game content spending grew by 6% when compared to a year ago, to $4.4 billion. The increase was driven by a 19% gain in Console content, primarily from the launch of Nintendo Switch 2.

Non-mobile video game subscription spending increased by 32% compared to June 2024, to $562M. This was an all-time high for a single month.

Elden Ring: Nightrein repeated as the best-selling premium video game of the month, while Death Stranding 2: On the Beach ranked 2nd. Mario Kart World physical sales placed 3rd. (please note that sales of software bundled with hardware are not included for the purpose of the best-selling title charts).

82% of Nintendo Switch 2 buyers during June also acquired Mario Kart World either via a physical new game sale or as part of the Nintendo Switch 2 + Mario Kart World Bundle (excludes standalone digital).

June accessories spending reached $293M, an all-time high for a June month. The previous high was the $247M achieved during June 2021.

The Nintendo Switch 2 Pro Controller reached a 32% attach rate to Nintendo Switch 2 hardware during its launch month and was June’s best-selling accessory in dollars.