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THE SINGLE SOURCE OF TRUTH FOR

Video Games

No longer just an entertainment medium, gaming is a lifestyle. As a result, video game publishers and developers are under increased pressure to deliver the content their gamers demand, when they demand it.

At the same time, manufacturers must know how gamers interact with their content and hardware so they can power the best gaming experiences.

Our data and industry expertise ensure you can respond to market changes and your customers’ needs. You get complete, accurate information about your products’ market share and mindshare, plus industry insights, to help you track trends, identify business opportunities, and grow your business.

Access the latest insights on gaming trends and opportunities, performance, and what’s ahead.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Mat Piscatella

Mat Piscatella

Executive Director, Games

"Video games are a cultural powerhouse. The largest entertainment medium in consumer spending, the video game market of today is as diverse as it is large. From pick up and play mobile games to bleeding edge PC titles and beyond, staying ahead in this quickly evolving and constantly surprising industry requires data driven, actionable insights."
Evaluate Market Trends
Develop Effective Promotion Strategies
Video Games
Improve Business Planning
Explore Consumer Insights

With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

Monthly Spending (USD, Millions)


Total - $4,507 (-6% vs YA)

Content - $4,507 (-4%)

Hardware - $256 (-25%)

Accessories - $220 (-8%)

Source: Circana Games Market Dynamics


U.S. Video Game Market Still Hunting Growth Despite Monster Hunter: Wilds’ Frenzied Launch


February 2025 projected U.S. consumer spending across video game hardware, content and accessories declined 6% when compared to a year ago, to $4.5 billion.

Video game content spending in February fell 4% compared to a year ago, to $4.0 billion. Non-mobile subscription spending growth of 9% was offset by declines in Mobile (-4%), as well as full game and add-on content spending across both Console (-11%), and the PC, Cloud and Non-Console VR (-4%) segments.


Monster Hunter: Wilds was the best-selling video game of February, instantly becoming the best-selling title of 2025 year-to-date. Launch month dollar sales of Monster Hunter: Wilds more than doubled the total Monster Hunter: Rise achieved during its March 2021 debut. Monster Hunter: Wilds was the best-selling game of February across each of the PlayStation, Xbox and Steam ecosystems, with Steam accounting for more than half of the title’s total dollar sales.


The launch month dollar sales total Kingdom Come: Deliverance II reached in February 2025 was more than 5 times higher than the original Kingdom Come: Deliverance achieved during its February 2018 debut.


February video game hardware spending fell by 25% when compared to a year ago, to $256 million. This is the lowest February total for video game hardware spending since the $184 million reached in February 2020.


PlayStation 5 was once again the best-selling hardware platform of the month across both units and dollars. Xbox Series ranked 2nd in both measures.

Accessories spending in February declined by 8% when compared to a year ago, to $220 million. Year-to-date accessories spending fell 18% behind 2024’s pace.

Source: Circana Games Market Dynamics,

February, 2025

Data Source: 

Point of Sale (POS) Data

Making Sense of the Licensing Market

Apr 9, 2025

Insights in Action

Being equipped with top-notch, cross-category data combined with the knowledge of what it means and why it matters is the way forward

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Video Game Hub

Access the latest insights on gaming trends and opportunities, performance, and what’s ahead.

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