Ninety percent of consumers are omnichannel shoppers, and e-commerce accounted for 76% of U.S. CPG omnichannel dollar growth over the past year. In the face of growing uncertainty and shifting consumer sentiment, developing integrated omnichannel strategic plans and experiences is critical for identifying incremental opportunities.

In this session, industry experts from Circana and firstmovr will:

• Explore the impact of macro and omnichannel trends on the dynamic retail landscape

• Identify which channels are winning and the reasons behind their success

• Reveal insights on using online causals to build confidence in the fastest-growing channels

• Share tips and strategies for integrating the omnichannel playbook approach into your 2025 strategic plans

  
  

This webinar series is dedicated to empowering brands to thrive in the evolving omnichannel landscape. Set your brand apart with holistic strategy, activation techniques, and digital shelf causal insights.

Speakers:

Anne Zybowski, Vice President, Global Consumer Solutions & Analytics, Circana

Oskar Kaszubski, Chief Growth Officer and Co-founder, firstmovr