Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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THE SINGLE SOURCE OF TRUTH FOR
Tobacco
Top tobacco manufacturers use our retailer POS data assets across MULO, and our category expertise empowers analytics initiatives.
The census retailer point-of-sale (POS) data sources from our partnerships with 17 of the top 20 convenience channel retailers.
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It all starts with
Tobacco Industry Experts
Boris Oglesby
Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco
“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.”
Drive Tobacco Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Top tobacco categories and notable sales shifts in the latest 4-week period
Cigarettes, Smokeless Tobacco, and Electronic Smoking Devices remain the top three categories by sales rank. Smokeless Tobacco saw a substantial sales increase of 10.9% versus year ago, while Tobacco Accessories experienced the highest growth at 18.9%. Cigarettes and Electronic Smoking Devices declined slightly, down -0.8% and -2.0% respectively. No changes in category rankings are reported from the prior period.
Source: Circana, Liquid AI™,
July, 2026
Data Source:
Point of Sale (POS) Data
Insights in Action
Insights and analytics leaders face a growing need to deliver faster, sharper decisions, and the traditional reporting cycle can no longer keep pace. Circana's Liquid AI digital intelligence platform gives these leaders a decisive edge: reducing chokepoints, swiftly surfacing what matters, and freeing their teams to focus on the high-impact work that moves the business forward.
16 Sept 2026
Featured Solutions for Tobacco Brands
Circana offers tailored solutions for every corner of the tobacco industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
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