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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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THE SINGLE SOURCE OF TRUTH FOR
Tobacco
Top tobacco manufacturers use our retailer POS data assets across MULO, and our category expertise empowers analytics initiatives.
The census retailer point-of-sale (POS) data sources from our partnerships with 17 of the top 20 convenience channel retailers.
Join more than 7,000 clients and partners worldwide
It all starts with
Tobacco Industry Experts
Boris Oglesby
Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco
“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.”
Drive Tobacco Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Tobacco Category Leaders and Notable Sales Shifts
No changes in rankings are shown for the current period. The top three categories by dollar sales are Cigarettes, Smokeless Tobacco, and Electronic Smoking Devices. Smokeless Tobacco saw a substantial sales increase of 12.6%, While Tobacco Accessories grew by 18.2%.
Electronic Smoking Devices declined by 3.9%. All other categories had minor changes.
Source: Circana, Liquid AI™,
May, 2026
Data Source:
Point of Sale (POS) Data
Insights in Action
Snacking is evolving from a between-meals habit into a lifestyle behavior. Across the U.S., Europe, and Australia, consumers are driving growth through demand for functional benefits, GLP-1-friendly options, natural ingredients, and anytime-anywhere convenience. Learn how changing motivations, occasions, and shopping habits are creating new opportunities for brands and retailers worldwide.
27 Jul 2026
Featured Solutions for Tobacco Brands
Circana offers tailored solutions for every corner of the tobacco industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
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Complexity into Clarity
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