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THE SINGLE SOURCE OF TRUTH FOR
Tobacco
Top tobacco manufacturers use our retailer POS data assets across MULO, and our category expertise empowers analytics initiatives.
The census retailer point-of-sale (POS) data sources from our partnerships with 17 of the top 20 convenience channel retailers.
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Industry Experts
“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Tobacco Category Sales: Cigarettes, Smokeless, and E-Devices Lead the Pack
There were no changes in product rankings versus the prior period.
The top three leaders remain Cigarettes (rank 1), Smokeless Tobacco (rank 2), and Electronic Smoking Devices (rank 3). Notably, Electronic Smoking Devices saw a -1.5% decline in sales, while Smokeless Tobacco grew by 1.8%. All other categories experienced minor changes and maintained their positions.
Source: Circana, Liquid AI™,
July, 2025
Data Source:
Point of Sale (POS) Data
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