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THE SINGLE SOURCE OF TRUTH FOR
Tobacco
Top tobacco manufacturers use our retailer POS data assets across MULO, and our category expertise empowers analytics initiatives.
The census retailer point-of-sale (POS) data sources from our partnerships with 17 of the top 20 convenience channel retailers.
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Industry Experts
“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Tobacco Category Leaders Hold Steady; Electronic Smoking Devices See Notable Decline
There were no changes in product rankings for the latest 4-week period. The top three categories remain Cigarettes, Smokeless Tobacco, and Electronic Smoking Devices. Cigarettes led the market, while Electronic Smoking Devices experienced a substantial sales decrease of -1.3% compared to the prior period. All other categories saw minimal changes, with Smokeless Tobacco up 0.2% and Cigars up 0.9%.
Source: Circana, Liquid AI™,
February, 2025
Data Source:
Point of Sale (POS) Data
Apr 23, 2025
Insights in Action
March's performance is an encouraging indication of the restaurant industry’s strength and adaptability. Restaurants introduce us to new culinary adventures with international flavors and creative takes on classic dishes. They deliver convenience when cooking isn't an option and offer fantastic moments to celebrate with loved ones, which is crucial during periods of uncertainty.
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