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THE SINGLE SOURCE OF TRUTH FOR
Tobacco
Top tobacco manufacturers use our retailer POS data assets across MULO, and our category expertise empowers analytics initiatives.
The census retailer point-of-sale (POS) data sources from our partnerships with 17 of the top 20 convenience channel retailers.
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“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.”
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INDUSTRY RANKING
Data Spotlight
Tobacco Category Leaders Hold Steady, Cigarettes See Notable Growth
There were no changes in product rankings this period. The top three leaders remain Cigarettes (rank 1), Smokeless Tobacco (rank 2), and Electronic Smoking Devices (rank 3). Cigarettes saw a substantial sales increase of 1.8% versus the prior period, while Electronic Smoking Devices declined by 0.7%. All other categories experienced minimal change.
Source: Circana, Liquid AI™,
April, 2025
Data Source:
Point of Sale (POS) Data
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