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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
THE SINGLE SOURCE OF TRUTH FOR
Tobacco
Top tobacco manufacturers use our retailer POS data assets across MULO, and our category expertise empowers analytics initiatives.
The census retailer point-of-sale (POS) data sources from our partnerships with 17 of the top 20 convenience channel retailers.
Join more than 7,000 clients and partners worldwide
It all starts with
Tobacco Industry Experts
Boris Oglesby
Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco
“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.”
Drive Tobacco Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Tobacco Category Sales: Top Leaders and Notable Shifts
The top three categories by dollar sales are Cigarettes (1.4% growth), Smokeless Tobacco (12.5% growth), and Electronic Smoking Devices (-6.2% decline). No changes in rankings versus the prior period were reported. Tobacco Accessories saw the largest percent growth at 16.6%, while Electronic Smoking Devices and AO Smokeables declined by -6.2% and -6.0%, respectively.
Source: Circana, Liquid AI™,
April, 2026
Data Source:
Point of Sale (POS) Data
16 Jun 2026
Insights in Action
Tariffs and economic pressure are forcing marketers to rethink how they invest, message, and plan. Cutting spend isn’t always the answer—brands that make smarter, more strategic decisions can protect performance and uncover growth opportunities. This report explores how to balance short‑term pressures with long‑term impact across media, pricing, and messaging.
Featured Solutions for Tobacco Brands
Circana offers tailored solutions for every corner of the tobacco industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
Speak to an Expert
We’ll Show You How to Transform
Complexity into Clarity
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
