THE SINGLE SOURCE OF TRUTH FOR

Tobacco

Top tobacco manufacturers use our retailer POS data assets across MULO, and our category expertise empowers analytics initiatives.

The census retailer point-of-sale (POS) data sources from our partnerships with 17 of the top 20 convenience channel retailers.

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It all starts with

Tobacco Industry Experts

Boris Oglesby

Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco

Expert Bio

“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.”

Drive Tobacco Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

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INDUSTRY RANKING

Data Spotlight

Top tobacco categories and notable sales shifts in the latest 4-week period

Cigarettes, Smokeless Tobacco, and Electronic Smoking Devices remain the top three categories by sales rank. Smokeless Tobacco saw a substantial sales increase of 10.9% versus year ago, while Tobacco Accessories experienced the highest growth at 18.9%. Cigarettes and Electronic Smoking Devices declined slightly, down -0.8% and -2.0% respectively. No changes in category rankings are reported from the prior period.

Source: Circana, Liquid AI™,

July, 2026

Data Source:

Point of Sale (POS) Data

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Industry Ranking

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Insights in Action

Circana Advances AI-Powered Marketing Measurement: Introducing Liquid Mix with Google Meridian

Marketers want transparent, flexible measurement without sacrificing the depth of data and expertise required for rigor, or the ease and speed needed to make better business decisions

8 Sept 2026

Industry Posts

Featured Solutions for Tobacco Brands

Circana offers tailored solutions for every corner of the tobacco industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.