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Which Thanksgiving Entrée Do You Prefer?
Holiday Prep Mode: ON
This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year.
So ... Turkey or Ham?
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THE SINGLE SOURCE OF TRUTH FOR
Tobacco
Top tobacco manufacturers use our retailer POS data assets across MULO, and our category expertise empowers analytics initiatives.
The census retailer point-of-sale (POS) data sources from our partnerships with 17 of the top 20 convenience channel retailers.

Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.”
With our best-in-class data, you can:

INDUSTRY RANKING
Data Spotlight
Tobacco Category Leaders: Cigarettes, Smokeless Tobacco, and Electronic Smoking Devices Hold Steady
The top three categories by sales rank remain unchanged: Cigarettes (#1), Smokeless Tobacco (#2), and Electronic Smoking Devices (#3). No shifts in rankings occurred versus the prior period. Notably, Electronic Smoking Devices saw the largest percent sales decline at -2.8%. Tobacco Accessories was the only category with a sales increase, up 1.8%. All other categories experienced slight declines.
Source: Circana, Liquid AI™,
August, 2025
Data Source:
Point of Sale (POS) Data



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