top of page

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Market Solutions

Benchmark sales against the market.

Consumer Solutions

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Innovation Solutions

Continuously identify growth.

Marketing Solutions

With up to 9x ROI on your media investments.

Analytics Solutions

Deliver 5% sales growth on average.

Supply Chain Solutions

Recover 5 - 8% of sales usually lost to OOS.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

static-bg-cube-right.jpg

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

China-Consumer-Sentiment-Study.jpg

​

A Collective View of Global Beauty Market Trends

From East to West, the beauty industry continues to evolve — shaped by shifting consumer behaviors, regional preferences, and emerging wellness trends. The markets in China, Europe, North America, and Latin America are each telling a unique story:


2025 Global Beauty Trends


  • China is leaning into wellness-inspired categories like body care, hair care, and niche fragrances

  • Mid-range brands are the new sweet spot in Europe

  • Mass market beauty is gaining greater appeal in the U.S. as consumers seek value-driven efficacy

  • Canada is seeing a premiumization in key segments, and both demographic and regional shifts that are evolving the beauty landscape

  • Arab and Asian influences are carving new opportunities in Latin America


In this five-part blog series, Circana’s beauty industry analysts will explore how the industry is being redefined across regions, offering a snapshot of what’s driving growth, innovation, and consumer connections around the world.

Beauty Market Trends in China: Wellness-inspired Categories Lead Growth

1 Oct 2025

Skincare remains the cornerstone of China’s beauty e-commerce business, accounting for 68% of total beauty sales. Although skincare growth has slowed in 2025, segments associated with wellness are gaining traction, particularly body care and sun care. 

watching-tv.jpg

Want the latest insights delivered straight to your inbox?

Join Circana’s community of forward-thinking marketers and strategists. Subscribe to receive exclusive beauty industry updates, data-driven trend analysis, and expert commentary — starting with our Global Beauty Market Trends series.

View all solutions that

bottom of page