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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Consumer
Complete Consumer
Our Complete Consumer solution combines verified purchase data, survey insights, and advanced shopper panels to help you see how, where, and why consumers shop, leading you to make smarter decisions that drive results.
Omnichannel insight
Understand consumer behavior across all shopping contexts; online, in-store, or delivery
Motivational clarity
Gain an understanding of 'why' consumers buy, not just what they buy, for smarter targeting and messaging
Data driven confidence
Rely on our vast, accurate datasets and expert-supported platforms to inform strategy with precision.
Join more than 7,000 clients and partners worldwide
Decode Consumer Behavior with a 360 Degree Understanding of Shoppers
See the Customer Journey from Start to Sale, Across Channels and Formats
Our Complete Consumer service blends receipt, loyalty card, scan panel, and survey data into a single solution, delivering a connected view of real shopper behavior. Whether it’s an in-store trip, online order, or food delivery, you can track who, what, where, and how all in one place. This omnichannel visibility helps you uncover trends quicker, identify gaps in your strategies, and align your business with how people shop.
Understand the Why and Motivation with Integrated Surveys
Go beyond the transaction. By layering survey data onto verified purchase behaviors, you can learn what motivates shoppers, whether it’s cost consciousness, health focus, or brand loyalty. You can target your audience based on actual buying patterns and get real-time feedback for messaging, packaging, and product launches. These insights help you move faster, reduce risk, and ensure your brand resonates in ways that relate to your target shoppers.
Complete Omnichannel Insights Built by Circana’s Leadership in Consumer Behavior and Market Intelligence
Develop confident strategies in a fast-paced, omnichannel market and establish yourself as a top brand or retailer. Our Complete Consumer solution is backed by our industry-leading experience in market and consumer data. Our integrated panels, POS alignment, and in-depth demographic overlays provide a trusted foundation for measuring performance, identifying trends, and staying one step ahead of the competition.
How Top Brands Use the Complete Consumer Solution
Marketing Teams
The Complete Consumer solution helps you go beyond traditional purchase tracking to uncover what motivates shoppers to choose your brand or another. By layering verified panel data with targeted surveys, you’ll discover the real reasons behind trial and repeat. This helps you refine your messaging, improve loyalty, and better align with your audience’s needs.
Category and Insights Teams
The Complete Consumer solution gives you a complete understanding of what’s in the basket, how products are brought together, and which occasions drive demand. You can use this to create your assortment strategy, optimize shelf placement, and track the performance of your SKUs in key retailers. With access to purchase behavior and granular product attributes across 30+ channels, you’re ready to plan confidently and maximize your in-store and online impact.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Contact Us About Complete Consumer™
Have questions about how Complete Consumer™ can give you a unified, omnichannel view of real buyer behavior? Get in touch with our team. We’ll help you understand how our industry‑leading consumer panels and integrated insights reveal who buys, what they purchase, and why—across CPG, GM, beauty, and foodservice.
Learn more about Complete Consumer
Methodology
Getting trustworthy consumer data is easy. Circana has been building and integrating the largest consumer panels in the U.S. for over 60 years. We set the market research standard for unbiased panel data collection processes by applying rigid methodology rules around panelist incentivization. This ensures a higher degree of accuracy than any other panel data provider can offer.
Consultancy
Maximizing the impact of our consumer data insight is painless. When brands invest in our comprehensive consumer data, they partner with panel subject matter experts to help them with everything from developing survey questions to integrating receipt data insights alongside POS learnings.
Accelerate Outcomes by Integrating Market Research with Accurate Consumer Data
Circana’s Complete Consumer™ data transforms disparate market signals into clear, predictive insights. By integrating purchase behavior and purchase dynamics, brands can uncover growth drivers and anticipate market shifts more precisely. This unified view enables teams to connect what’s happening in-store and online, turning complexity into clarity and empowering confident, data-driven decisions across every stage of the product lifecycle.
Smarter Strategy Starts with a Complete Picture of the Consumer
Our Complete Consumer solution provides more than just data. We give you the insight to take action. Whether you’re launching a new product, updating your in-store strategy, or branding a campaign, you’ll understand exactly who your shoppers are and how to reach them.
FAQs
What support is on hand?
Maximizing Complete Consumer impact is painless. When brands invest in Complete Consumer, they partner with panel subject matter experts to help them with everything from developing survey questions to integrating receipt data insights alongside POS learnings.
How do I access the Complete Consumer content?
Accessing Complete Consumer panel data is simple. Circana’s data visualization platform, Unify+™, houses every data source Circana offers, including panel. By synthesizing different panel languages into single custom reporting views, teams can effortlessly turn analytical reporting into actionable insights with speed and efficiency.
What's the methodology?
Trusting Complete Consumer panel data is easy. Circana has been building and integrating the largest consumer panels in the U.S. for over 60 years. We set the market research standard for unbiased panel data collection processes by applying rigid methodology rules around panelist incentivization. This ensures a higher degree of accuracy than any other panel data provider can offer.
