SOLUTION

Complete Consumer

Understand complex consumer behavior with clear, accurate insights into omnichannel dynamics

Complete Consumer™ delivers the most comprehensive understanding of the consumer. Through a seamless integration of multiple proprietary data panel sources into a single, unified platform, you can:

Measure buyer behavior

Track what is purchased, by whom

Uncover motivations and intent

Analyze data from the largest panels in the U.S.

Join more than 7,000 clients and partners worldwide

How Complete Consumer Works

The Right Panel for the Right Answers

The largest static receipt panel in the U.S. with 200K static panelists and building. Complete Consumer also spans UPC scan, loyalty panel, and surveys.

The Right Insights Across Millions of Items

Circana applies rigorous classification via our proprietary dictionary with over 390M UPCs and an average of 310K new items added per week, tailored to meet your needs with the right level of detail.

The Right Outcomes Based on POS Truth

Circana calibrates our panel to point-of-sale (POS) data with over 1,100 retail partners in the U.S. to reflect market reality and maintain accuracy in reporting.

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FAQs

How do I access the Complete Consumer content?

Accessing Complete Consumer panel data is simple. Circana’s data visualization platform, Unify+™, houses every data source Circana offers, including panel. By synthesizing different panel languages into single custom reporting views, teams can effortlessly turn analytical reporting into actionable insights with speed and efficiency.

What support is on hand?

Maximizing Complete Consumer impact is painless. When brands invest in Complete Consumer, they partner with panel subject matter experts to help them with everything from developing survey questions to integrating receipt data insights alongside POS learnings.

What's the methodology?

Trusting Complete Consumer panel data is easy. Circana has been building and integrating the largest consumer panels in the U.S. for over 60 years. We set the market research standard for unbiased panel data collection processes by applying rigid methodology rules around panelist incentivization. This ensures a higher degree of accuracy than any other panel data provider can offer.

Featured Products

Survey

Samples are based on actual purchasing behavior, providing more accurate and actionable results.

Put Complete Consumer Into Practice

Integrating panel data can be a heavy lift, but Circana helps you every step of the way.

Methodology

Trusting Complete Consumer panel data is easy. Circana has been building and integrating the largest consumer panels in the U.S. for over 60 years. We set the market research standard for unbiased panel data collection processes by applying rigid methodology rules around panelist incentivization. This ensures a higher degree of accuracy than any other panel data provider can offer.

Accessibility

Accessing Complete Consumer panel data is simple. Circana’s data visualization platform, Unify+™, houses every data source Circana offers, including panel. By synthesizing different panel languages into single custom reporting views, teams can effortlessly turn analytical reporting into actionable insights with speed and efficiency.

Consultancy

Maximizing Complete Consumer impact is painless. When brands invest in Complete Consumer, they partner with panel subject matter experts to help them with everything from developing survey questions to integrating receipt data insights alongside POS learnings.

Client Testimonials