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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Innovation
Liquid Testing
With Circana’s Liquid Testing solution, you can understand the sales impact of in-store changes with an easy-to-use, self-serve experiment tool using Circana’s advanced testing methodologies to unlock AI-driven insights instantly, empowering faster, smarter decision making.
Fast
Run hundreds of tests with unmatched speed, with setup and analysis done in minutes.
Integrated
Unlock consistent, comparable test results by unifying metrics across custom and syndicated hierarchies.
Trusted
Confidently pinpoint the true sales impact of in-store test using advanced A/B methodology to remove external noise with store-item-day precision.
Join more than 7,000 clients and partners worldwide
Inform Rollout Decisions with Fast, Flexible, Accurate Results
Self-serve Test Design With Circana’s Unify+
Circana’s self-serve Liquid Testing solution offers a fast setup and execution to run unlimited tests with a user-friendly, intuitive interface. Your brand can define Liquid Testing store groups with a few clicks to measure impact, eliminate lengthy custom studies, and accelerate decision-making.
Integrate Your POS Data With AI-enabled Insights
Liquid Testing already has Circana’s store-level POS data built-in, trusted across the industry for its granularity and accuracy. You can use results data to understand what changed and why, enabling your brand to make more informed decisions and take strategic action.
Confidently Test, Learn, and Win
Circana’s Liquid Testing solution blends proven testing expertise, advanced analytics, and highly detailed store-level data so you can precisely measure the impact of your in-store changes. With our AI-powered, self-serve platform you’ll gain rapid, scalable insights to make smarter, data-driven decisions.
How Top Brands Use Circana’s Liquid Testing
For Retailers
Quickly and confidently evaluate pricing, placement, and merchandising decisions using AI-powered insights. Backed by store-level data and an automated test design, our Liquid Testing solution provides detailed insights to drive continuous improvement across your locations. Retailers can also gain visibility into performance versus Rest of Market to understand total campaign impact beyond their own stores.
For Manufacturers
Say goodbye to time-consuming, ad-hoc, in-market studies that are costly and lack scale. Our AI-enabled, self-serve Liquid Testing platform delivers fast results and unlimited tests across thousands of stores. Powered by Circana’s reliable store-level data, you can test changes to your products, prices, and shelves in real time to maximize your budget, instilling confidence in your launch strategies and innovation investments.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Schedule a Liquid Testing Demo
See how Liquid Testing helps you validate ideas faster and predict in‑market performance with confidence. Schedule a demo to explore how Circana’s rapid, data‑driven testing environment can refine concepts, accelerate innovation, and reduce risk across your product development pipeline.
Learn More About Circana’s Innovation Solutions
Uncover how consumers actually shop your category with Circana’s Consumer Decision Tree solution, built from actual shopper behavior and activated by point-of-sale KPIs. Identify what drives loyalty, how people choose products, and where you stand against competitors so you can tell a stronger category story at retail.
