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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Circana Quick Insights and Trends 

Circana’s predictive analytics and technology revealing the latest consumer insights and buying trends across industries.

data displaying that Pokemon was the number 1 toy property in 2025 for 9 of the 12 countries Circana tracks

Pokémon continues to drive cross-category growth. ⚡


In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Explore the Complete Market solution behind this insight and see how Circana can help you uncover trends that drive growth.

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