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Circana Quick Insights and Trends
Circana’s predictive analytics and technology revealing the latest consumer insights and buying trends across industries.

A global soccer moment is about to create a big stage for brands. ⚽🌎
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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