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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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Pumpkin Spice Latte

Featured Post

Are you team "too early" or "just in time"? 🎃 ☕   

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.   

Operators are taking advantage of the craze, making pumpkin offerings available sooner and boosting sales with higher-ticket seasonal favorites. 🍂  
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