THE SINGLE SOURCE OF TRUTH FOR

Home Improvement

Do-it-yourself (DIY) has reached a new consumer audience.

As people increasingly look to make the most of where they dwell, work, and learn, there is significant opportunity for players in the home improvement space to make their customers’ dream home a reality.

Our service for the home improvement industry provides best-in-class data to help you understand the market landscape and competitive environment. It’s how to make the most informed decisions to grow your business.

Join more than 7,000 clients and partners worldwide

It all starts with

Home Improvement Industry Experts

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

Expert Bio

“The good thing about home improvement is that it’s like potato chips, once you start, you can’t stop. During the pandemic, as consumers started to work and spend more time at home, this opened up a lot of new needs and new rooms for the home, opening the door for many new growth opportunities for manufacturers and retailers.”

Drive Home Improvement Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

This is a button

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

27 Feb 2026

Insights in Action

How Do You Make Your Brand and Products Stand Out in Saturated Markets?

Market saturation is complex and rarely defined by a single metric. While a category might appear full based on the number of SKUs, consumer demand may still outpace supply in specific segments.

Industry Posts

Featured Solutions for Home Improvement Brands

Circana offers tailored solutions for every corner of the home improvement industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.