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THE SINGLE SOURCE OF TRUTH FOR
Home Improvement
Do-it-yourself (DIY) has reached a new consumer audience.
As people increasingly look to make the most of where they dwell, work, and learn, there is significant opportunity for players in the home improvement space to make their customers ’ dream home a reality.
Our service for the home improvement industry provides best-in-class data to help you understand the market landscape and competitive environment. It’s how to make the most informed decisions to grow your business.
Join more than 7,000 clients and partners worldwide
It all starts with
Home Improvement Industry Experts
“The good thing about home improvement is that it’s like potato chips, once you start, you can’t stop. During the pandemic, as consumers started to work and spend more time at home, this opened up a lot of new needs and new rooms for the home, opening the door for many new growth opportunities for manufacturers and retailers.”
Drive Home Improvement Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
16 Jan 2026
Insights in Action
When it comes to meeting consumer preferences and needs, collecting data through surveys is only the first step. The real value in survey data lies in transforming raw numbers and responses into marketing strategies that fuel growth. This requires an integrated approach to align survey efforts with business goals, identify meaningful insights, and translate those insights into measurable initiatives.
Featured Solutions for Home Improvement Brands
Circana offers tailored solutions for every corner of the home improvement industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
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