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NCSolutions (NCS) has joined Circana!
With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more
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THE SINGLE SOURCE OF TRUTH FOR
Home Improvement
Do-it-yourself (DIY) has reached a new consumer audience.
As people increasingly look to make the most of where they dwell, work, and learn, there is significant opportunity for players in the home improvement space to make their customers’ dream home a reality.
Our service for the home improvement industry provides best-in-class data to help you understand the market landscape and competitive environment. It’s how to make the most informed decisions to grow your business.
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Industry Experts
“The good thing about home improvement is that it’s like potato chips, once you start, you can’t stop. During the pandemic, as consumers started to work and spend more time at home, this opened up a lot of new needs and new rooms for the home, opening the door for many new growth opportunities for manufacturers and retailers.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
16 Jul 2025
Insights in Action
Retail media is booming, with ad spending set to exceed $100B by 2029. Brands tapping into Retail Media Networks (RMNs) and purchase-based targeting are seeing up to 6x higher ROI than traditional methods. Our new framework, outlines five steps for maximizing campaign results: identify growth signals, target high-potential segments, expand reach using product attributes, tailor messaging across channels, and adapt to retailer dynamics.
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