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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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THE SINGLE SOURCE OF TRUTH FOR
Home Improvement
Do-it-yourself (DIY) has reached a new consumer audience.
As people increasingly look to make the most of where they dwell, work, and learn, there is significant opportunity for players in the home improvement space to make their customers’ dream home a reality.
Our service for the home improvement industry provides best-in-class data to help you understand the market landscape and competitive environment. It’s how to make the most informed decisions to grow your business.
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It all starts with our
Industry Experts
“The good thing about home improvement is that it’s like potato chips, once you start, you can’t stop. During the pandemic, as consumers started to work and spend more time at home, this opened up a lot of new needs and new rooms for the home, opening the door for many new growth opportunities for manufacturers and retailers.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
9 Dec 2025
Insights in Action
Retail Media Networks (RMNs) have been game changers in digital advertising, enabling retailers and brands to better connect with the “right” consumers and drive measurable results as part of their omnichannel strategy. Because targeting is based on purchase data, these platforms cut through an often-fragmented marketplace to reach relevant shoppers and help deliver tangible sales outcomes.
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